Category: Curated Content

Many of us sit in our office cubicles dreaming.

Escaping the 9 to 5.

Telling the boss you have fired “them”.

Packing your bags and not coming back.

But most of us never make the step.

Daring to dream is where it starts and stops.

Doubt creeps in.

Fear

It is the human condition.

Our differences are many but our fears are common.

The need for…..

Security.

Acceptance.

Validation.

Afraid of judgment.

Seen as different.

Standing out from the crowd.

Invisible chains bind us.

Hobble.

The rules have changed

People with gifts that want to share with the world are unaware that the rules of the game have changed.

The old ways of work, power and hierarchy are breaking down.

The hidden human was constrained by geography.

Distance.

Borders, boundaries and vast oceans.

Bound by physical constraints.

The physical and visible.

Transformation

Reinventing yourself is painful but possible.

Changing how you see work is unfolding in front of us.

The tools are many.

Youtube videos.

Online courses that don’t need a classroom.

E-books that can be downloaded in seconds.

Growing…. Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Snapchat Lens and Location tools with Shaun Ayala and other breaking social media marketing news of the […]

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Saying the present generation is very heavy on social media does not totally cover it. There are approximately 2 billion internet users on social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.

Almost everyone has accounts on at least 2 social networking sites such as Facebook, Twitter, Instagram, YouTube, WhatsApp, Pinterest, etc. with Facebook being the most popular of the lot.

The number of people around the globe using social networking sites is on a constant climb making Social Media the perfect space for Marketing Services. Taking advantage of the wide reach of such sites to generate leads and engage with the target audience should be the primary objective of every brand on social media.

Facebook went from being unknown to over 2 billion users strong in just a little over a decade. As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. Brands can be certain that their target audience logs into Facebook nearly every day. The question is: how do brands reach out to these users  in a way that benefits their business? Well, the answer is through well… Read More

Depending on whom you ask, Millennials have an interesting reputation.

Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them.

An old Time Magazine cover story labeled Millennials as “lazy, entitled narcissists who still live with their parents.”

Truthfully, I think that’s a bit harsh. But it’s safe to say their character traits are very different from those of the generations that preceded them.

Who are Millennials? Although the time period within which they were born is not exact, the term Millennials, also known as Generation Y, generally refers to anyone born during the mid 1980s to the mid 1990s.

Some people even consider anyone born in the early 2000s as a Millennial. But for the most part, anyone born after the late 1990s is labeled as Generation Z.

Why is it important for you as a business owner to recognize this group of people? For starters, this generation constitutes the largest slice of the total population in the United States.

Furthermore, Millennials are projected to stay at the top of these charts for decades to come:

As a marketer, you need to learn how to clearly identify your target audience.

All of your products, services, and advertisements shouldn’t speak to everyone on the planet. That’s why lea… Read More

Wondering how you can become known for something new? Looking for tips to help you focus your brand on a different area? To explore how to pivot your personal brand, I interview Amy Landino. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed […]

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