Category: Curated Content

Posted by Jes.Scholz

Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready?

Google her sunglasses…

What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it will be difficult to find that exact pair, if not impossible. And you’re not alone.

For 74% of consumers, traditional text-based keyword searches are inefficient at helping find the right products online.

But much of your current search behavior is based on the false premise that you can describe things in words. In many situations, we can’t.

And this shows in the data. Sometimes we forget that Google Images accounts for 22.6% of all searches — searches where traditional methods of searching were not the best fit.

Image credit: Sparktoro

But I know what you’re thinking. Image SEO drives few to no sessions, let alone conversions. Why should I invest my limited resources into visual marketing?

Because humans are visual creatures. And now, so too are mobile phones — with big screens, multiple… Read More

Social media plays a big part in generating pre-launch publicity.

Creating a presence for your app before it is launched is a great way to increase interest and gather initial users.

There are several ways to use social media to your advantage; many of them necessary, but few optional. We’ve highlighted the important ones here.

Before your app launches, your ultimate goal with social media is to get your audience to sign up to be notified of when your app launches, so they become your initial users. This can be done through a call to action button on your accounts and various links and reminders.

Keep this in mind as your driving force when thinking about all the other necessary aspects of social media.

1. Branding and consistency

Before you launch your app on social media, you must create social media accounts. You don’t have to go around opening an account on every single platform you’ve ever come across. Instead, pick the two or three that you think are best suited for your app.

The combination of Facebook, Twitter, and Instagram works well to start off.

When using multiple platforms, it is also important to note that you need to make sure your brand and voi… Read More

Building a dream team of digital marketers is no small feat.

After all, this team of superheroes plays a huge role in your business’s failure or success, so no hiring decision should be made lightly.

The demand for digital marketing services is great, but the supply of talent fulfills less than half of the available positions in the job market today.

Image Source: Smart Insights

In order to find the perfect team of exceptional digital marketers to propel your business in a successful direction, you will need to concoct a strategy of your own.

Here are the three steps you need to take in order to find the right members of your marketing team that will execute the strategy you spend so much time planning.

Step 1 – Define your ideal team

Before you start looking for new recruits, it is important that you first understand what exactly you are looking for. While you don’t have to have everything figured out, you should… Read More

Many businesses seek my advice.

Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it.

Many brands are focusing all their efforts on getting higher conversion rates.

Don’t get me wrong. That’s extremely important for the success of your company. For the most part, conversions ultimately translate to dollars. They encourage sales and contribute to your bottom line.

But before people can convert, they need to find your website first. So, companies put forward strategies such as increasing their spending on advertisements.

Again, there’s nothing wrong with this approach.

But wouldn’t it be great if you could increase leads and website traffic at the same time? It’s possible.

There are ways for you to get more web traffic by focusing directly on lead generation. You’re killing two birds with one stone here.

I’ve narrowed down the top 10 lead generation strategies to help you get more traffic to your website. Here they are.

1. Take advantage of your email list

With so many new content marketing strategies out there today, it can be tempting for brands to forgo the traditional approaches.

But email marketing needs to be part of your advertising foundation. Over the years, email marketing has withstood the test of time.

It’… Read More

Want to batch-process your Instagram updates? Looking for tools that schedule and publish content directly to Instagram? In this article, you’ll discover six social media tools that let business profiles schedule posts directly to Instagram. About Using Instagram Direct Posting To use any of the social media management and scheduling tools that can post directly […]

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