Wondering how to use Facebook Messenger for email-style campaigns? Want to automatically deliver a series of messages with helpful content or task reminders to subscribers via a Messenger bot? In this article, you’ll learn how to build a Facebook Messenger bot to automatically send valuable and relevant content to subscribers. What Is a Messenger Bot […]
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Posted by AnnSmarty
A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up.
The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend watching videos! And it’s projected that by 2020, 82% of all consumer web traffic will be video.
Obviously, if you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go.
With that in mind, what other options do we have?
More video hosting options
YouTube is not the only major video hosting platform out there. There are a few solid options that you want to consider. Here are three additional platforms and how they fit different needs:
YouTube
Vimeo Pro
Vimeo Business
Wistia
Cost
Free
$20 /m
$50 /m
$99 /m
What’s included
Unlimited videos
20GB per week
5TB per week
10 videos a month
Lead generation
No
No
Yes
Understanding how your search engine optimization (SEO) efforts are actually working requires studying the data created by the traffic you receive.
No longer is simply looking at keyword ranking enough to assess the effectiveness of your work. To properly measure the return on investment earned by your SEO practices, there are now a wide variety of reports that you need to study.
In this article, we’ll go over the ten most important metrics you should consider when putting together reports that will evaluate your SEO efforts.
1. Number of clicks
Starting from the Search Console, you can access a report that will tell you the number of organic clicks your site has received as well as which search queries generated those clicks.
You can compare the number of clicks received from month to month allowing you to determine which search queries are responsible for the most clicks.
This report will also allow you to pinpoint which landing pages are attracting the most clicks and what page elements are driving those clicks.
To get to this report, go to “Search Traffic” on the Search Console and click on “Search Analytics.”
You can throw a lot of money at your social media marketing efforts without seeing the results you’d like. However, one way to ensure your social media marketing campaigns will be successful is by studying what works on different social platforms and applying those concepts to your own marketing efforts.
Social Media Examiner’s 2018 Social Marketing Report offers some nuggets of information. The 2018 report is the 10th annual report by Social Media Examiner and covers the major social media channels. The report is 44 pages long and chock-full of findings, but there are six key takeaways in the report valuable to nearly any type of business.
1. Measuring ROI Is Difficult
Of the marketers surveyed in Social Media Examiner’s report, only 10 percent felt they could effectively measure return on investment (ROI) for social media activities. Others felt they could somewhat measure ROI. Without a firm understanding of which social media activities successfully translate into sales, it can be a real challenge to know which campaigns to repeat and which ones to ditch.
What It Means: Figuring out ways to better trac… Read More
Do you want to reach more receptive audiences with Twitter ads? Looking for tools to help turn Twitter lists into tailored audiences? In this article, you’ll discover two ways to find and target specialized groups of Twitter users with your ads. #1: Reveal, Refine, and Target a List of Followers of a Specific Account With […]
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