Do you use Facebook Events for business or networking? Are you confused by some of the features and functions of Facebook Events? In this article, you’ll discover answers to 10 questions marketers ask about creating, promoting, and managing successful Facebook events. #1: What Types of Events Can I Promote With Facebook Events? Most types of […]
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Saving for most of us was encouraged from an early age.
The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at our 7 year old selves and gave us that receipt that confirmed the growing bank balance. The treasured bank passbook kept the visible tally.
Some of us were better at it than others. Deferring pleasure is harder for some.
As we grew older we were told to invest in our future. Saving for that important roof over your head was part of that dream. For the entrepreneurially brave, the investment was maybe in the startup venture.
The old passbook was that first visible step.
Hidden and virtual
But assets in a digital world are often hidden and virtual. The bank passbook is now a mobile app where you view your account balances and transfer money from savings to investment accounts. The credit card is now your currency. Your online brand is not to be touched but experienced. It is to be viewed, listened to and shared.
The 21st century assets are actual and au… Read More
History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare.
But while we usually think of presidents and scientists when compiling our lists of influential people, they don’t always have a huge impact on our everyday life.
When it comes to the more mundane things, like trying to decide what clothes to wear or what brands to buy, we look to celebrities.
Having Kim Kardashian or Tom Brady guide your decision-making may sound strange, but for these types of purchasing decisions, actors and sports stars seem to pull a lot of weight. Why else would we constantly see celebrity endorsements throughout the advertising world?
Of course, the average small business can’t afford big-name celebrity sponsorships. But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product.
What you need is a micro-influencer…
Instagram and the rise of the micro-influencer
Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. Instead, they are Instagram users with anywhere fr… Read More
We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress.
Certainly, that’s not enough, so we also upload 18,000 hours of video to YouTube every minute!
For brands to be seen and heard, they often resort to releasing content intended to grab people’s attention. There’s a reason brands still release controversial content: It gets people talking. Content marketers want to create binge-worthy experiences that keep their audience engaged and coming back for more, yet many fall into the trap of releasing content that comes back to haunt them.
With such high competition, there is little to gain by playing it safe, but there is always great risk involved with publishing this type of content. If you want to avoid an image-damaging fiasco, there are several key practices your marketing team must consider before they release a potentially controversial piece of content.
1. View the … Read More
Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies.
If you are currently building a startup company, kudos to you for the effort.
There is a long and difficult road ahead of you. But if you start with the right foundation, this road can be very rewarding.
If your startup company has already launched and you don’t have a concrete marketing strategy, you’re behind. To be as effective as possible, your strategy should be created in the early stages so you’re ready to go once the company officially launches.
That said, you can’t go back in time. So don’t be alarmed. It’s not too late for you to build a strong marketing plan.
Some of you may have created a marketing strategy before your company launched. That’s great. But now that you’re in business, you are quickly realizing your strategy isn’t working the way you thought it would.
It’s time to go back to the drawing board.
Regardless of your unique scenario, I’m confident this guide can help steer you in the right direction. It can also be used as a reference for prospective startup founders in the preliminary stages of writing a business plan for your new company.
Your marketing strategy can make or break your business. It’s important you spend the time to get it right as soon as possible.
Here’s what you need to know.
Identify your target market
Before you do anyth… Read More
