Category: Curated Content

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error.

We all know that the only constant with social platforms is change; you simply cannot build your brand effectively via paid social advertising if you’re not continuously examining, learning, and refining your approach. Pattern89’s recent webinar on the Anatomy of A Social Ad is full of gems about how to do just that.

Pattern89 has created an impressive data co-op consisting of information from hundreds of top brands that use a cutting-edge machine learning platform to analyze and predict ad performance. It looks at over 2,400 attributes of an ad, from the creative itself to audience targeting, audience saturation, and more.

Their ultimate goal is not just to answer WHAT is happening, but WHY it’s happening. This webinar is based on the data gleaned from studying the co-op’s Facebook and Instagram paid social advertisements in 2017.

The Full Funnel

Conversion is the name of the game, right? Everyone’s boss wants to see the hard numbers on how many purchases were made in response to a particular a… Read More

Looking for a new way to connect with people on YouTube? Wondering how to engage with your subscribers on a more personal level? In this article, you’ll learn how to set up and use private YouTube messages on mobile. #1: Promote New Videos to Specific YouTube Contacts One way to use the direct messaging and […]

The post How to Get Started With YouTube Messages appeared first on .

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Posted by Carlosesal

There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world.

But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code, which is a huge mistake.

Think of a Google Analytics property without filtered data as one of those styrofoam cakes with edible parts. It may seem genuine from the top, and it may even feel right when you cut a slice, but as you go deeper and deeper you find that much of it is artificial.

If you’re one of those that haven’t properly configured their Google Analytics and you only pay attention to the summary reports, you probably won’t notice that there’s all sorts of bogus information mixed in with your real user data.

And as a consequence, you won’t realize that your efforts are being wasted on analyzing data that doesn’t represent the actual performance of your site.

To make sure you’re getting only the real ingredients and prevent you from eating that slice of styrofoam, I’ll show you how to use the tools that GA provides to eliminate all the artificial exce… Read More

Imagine yourself as an artist, social media as your canvas, and your quizzes your paintbrush.

Your job is to create an impactful work of art on that blank canvas known as social media.

Let’s face it, social media has become the most effective way of advertising digitally.

With Facebook at the forefront, businesses today allocate at least 28% of their spending towards social media advertising. It’s an investment, no doubt, but it’s an investment worth making.

This kind of investment will help boost the activity of your quizzes which in turn will generate traffic to your website.

With over 25,000 quizzes under our belt at Interact, we’ve come up with a comprehensive three-step plan for promoting your quiz and using it to bring in targeted leads using Facebook advertising.

1. Select your target audience

The initial step you have to take in effectively promoting your quiz through Facebook would be to select the kind of audience that you want to target based on your company’s marketing goals and values.

Ask yourself these questions:

What kind of audience d… Read More

If you have a blog, run a company, or are just trying to make a name for yourself in your field, you’ll probably know that there are few tools like a book to assert your thought leadership, and gain new clients or followers.

Dubbed as “the new business card” by James Altucher in 2012, books are more powerful than ever. They carry a sense of authority, of “seriousness.” This is why so many bloggers offer them as lead magnets, or content upgrades or exit popups. People love books, and if you offer them a relevant one for free, they’ll give you their email for it.

Now, while everyone nowadays can write and publish a book, doing so still requires a lot of effort and dedication. And because so many people are doing it, you really want yours to stand out.

In this post, I’ll share three indispensable tools you’re going to need if you want to create a proper, professional-looking ebook, and a bonus one to make the process even simpler!

1. Evernote to write your book “on the go”

You’ve probably already heard of Evernote as a note-taking app, right? Well, it can be just as handy for puttin… Read More