Category: Curated Content

The ultimate internet marketing dream – sit by the beach somewhere on a remote island sipping a margarita while wads of cash are credited to your bank account, aka passive income.

It’s a beautiful dream, but I’m sure you’ve finally figured out that passive income isn’t truly passive. That’s why I’m writing this, to help you with one form of “passive” income today – affiliate marketing. Because these days, you can still earn money from affiliate marketing, but the rules have changed.

This post will save you hours, days, and months of frustration; show you the right path, and help you make more money via affiliate marketing in 2018. This is what you need to do to succeed.

1. Choose the right product(s)

For most affiliate marketers, this is the hardest part, but it’s an important first step. Generally, you can promote physical products, software, services, or courses. And note that those three categories are quite broad.

For example, physical products can be books, clothes, or fitness equipment. You’re only limited by your own imagination. The question is, how can you choose the right product(s)?

To… Read More

Every brand needs new customers.

Those of you who have been in business for a while may be doing fine generating high sales from your existing customers.

But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads.

This is especially important for newer companies. Since you haven’t been operating for a long time, you definitely need new leads just to survive.

But where do you find them?

It’s a common misconception that generating new leads is costly. Here’s something to consider. Yes, it’s more expensive to acquire a new customer than it is to retain an existing one.

In fact, research shows that customer acquisition costs can be six or seven times greater than those of retention campaigns.

That said, this doesn’t mean generating new leads has to be outrageously pricy.

According to research, 69% of marketers say lead generation is a top organizational goal for their content strategy.

It doesn’t matter what industry you’re in or whether your brand is new or old. Everyone can benefit from this guide. I’ll show you my favorite cost-effective lead-generation strategies.

They are easy to implement, and I can assure you you’ll notice results fast.

Automate your marketing process

What are your highes… Read More

Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.

1. Overlooking Video as a Marketing Method

Research from BuzzSumo indicates a decline in engagement with many types of posts. Facebook reports that up to 15,000 pieces of content could appear in a person’s feed each time they log onto Facebook. There’s more content being made than there is time to absorb it.

BuzzSumo reviewed a year’s worth of content and engagements on Facebook and found that although posts with images and links show a decline in interactions, that’s not true for video posts. In fact, there was a 10 percent increase in engagement over the past year with these types of posts.

Yet video posts are still nowhere near as prominent as other kinds of content on Facebook. Marketers have an opportunity to fill the void and gain traction by creating video-based ads.

There's more content posted to Facebook than there is time to absorb it.
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2. Not Being Specific Eno… Read More

Want more people to comment on your Facebook posts? Looking for ways to encourage meaningful discussion on Facebook? In this article, you’ll find three ways to get more comments on your Facebook page posts. Why Facebook Comments Still Matter In the fast-paced world of social media, it’s not easy to get people to stop and […]

The post 3 Ways to Get More Facebook Comments on Your Facebook Posts appeared first on .

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Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the modern marketing technology stack.

It seems that, everywhere you go, content marketing and native advertising have become the hot-button topic du jour, as it becomes increasingly apparent how these strategies have the potential to drive performance while delivering valuable and targeted content to customers at the right time.

But despite the potential of content marketing and the number of resources dedicated to the creation of content, we are in the middle of a content marketing crisis. In a recent survey of more than 250 marketers for Fortune 500 brands, my company found only 30 percent of marketers report more than half of their content is actually engaged with.

In an industry where it is estimated that $145 billion is spent on content each year, that means that marketers are wasting at least $75 billion every year by creating content … Read More