Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help? To explore a creative way Facebook ads can improve your video views, I interview Paul Ramondo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]
The post How to Use Facebook Ads to Improve Your Video Views appeared first on .
Posted by randfish
When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today’s episode of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about times at which bounce rate, browse rate, which is pages per visit, and time on site are terrible metrics and when they’re actually quite useful metrics.
This happens quite a bit. I see in the digital marketing world people talking about these metrics as though they are either dirty-scum, bottom-of-the-barrel metrics that no one should pay any attention to, or that they are t… Read More
Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011. Now reaching around 8 billion views daily (and there are only 7.4 billion of us in the world, remember), the medium of ephemeral content has well and truly taken off. So how can content marketers use this to their advantage?
Snapchat is the only platform that reaches younger, teen users in substantial numbers. It’s easy to see why, what with all the fun features it’s packing. Whereas Facebook and Instagram integrate advertising as part of their business model, Snapchat requires a slightly different approach – one that’s more personal, engaging and rough around the edges.
Here’s why Snapchat is becoming content marketing’s not-so-secret weapon.
1. It’s popular with teens
There’s no question that Snapchat is a key social platform for marketers who are specifically looking to target younger people. Snapchat is constantly updating and adding new features to stay fresh and relevant, which is just one of the reasons teens love it so much. By contrast, networks like Facebook and Twitter have, for the most part, remained mu… Read More
Wondering what people think about your business? Interested in using social media to improve your online reputation? In this article, you’ll learn how to research, manage, and protect your brand’s reputation with social media. Online Reputation Management and How It Impacts Your Business Your online reputation determines how others perceive your business when they search […]
The post Online Reputation Management: A Guide for Social Media Marketers appeared first on .
The internet is loaded with too much content.
Whether you’re blogging, publishing a video, or sharing an image, you are contributing to the 2.5 quintillion bytes of data that is made everyday!
The old method of publishing tons of content isn’t as effective as it used to be. Many more are publishing great content nowadays to the point that it’s becoming increasingly difficult to be heard over all that digital noise.
It’s time to blow off that dust and apply a shiny new coat of machine learning polish to your content strategy.
What is Machine Learning?
As a sub-set of artificial intelligence, machine learning occurs when computer algorithms are programmed to learn from the data and information it inputs. The outputs of these machines differ each time because they are able to change their resulting actions from studying patterns, trends, and data-points.
The more information that is fed in, the more accurate and personalized the results are.
You can see machine learning in technologies that might surprise you. Pre-populating search engines, self-driving cars, spam filtering, optical character recognition, and even in a game of Super Mari… Read More
