Category: Curated Content

In the modern world of infinite distractions just one click away, it can be tough to really bunker down and stay productive.

In fact, around 65% of workers today say they regularly surf the web for non-work-related reasons on their employer’s dime. Part of it is undoubtedly a lack of discipline, but boosting your productivity doesn’t actually have to be a grueling process.

There are a number of incredibly powerful techniques you can use each and every day to help upgrade your marketing productivity and get back on task.

So, have a look at these 5 marketing productivity hacks and supercharge your workflow starting right now.

1. Break up your workflow

While there’s definitely something to be said about powering through a cumbersome task, research has shown that taking the time to step away from the work can be instrumental in keeping productivity at an all-time high.

The Pomodoro Technique, for example, follows a 25/5 productivity timeline, where 25 minutes are dedicated solely and completely to a single task with a 5-minute break afterward. You go through four intervals of the 25/5 timeline before taking a longer 15-25 minute break. Don’t worry, … Read More

Want to scale your most successful email marketing funnels? Wondering how a Facebook ads funnel can help? In this article, you’ll discover how to create a sequence of Facebook and/or Instagram ads based on your email marketing funnel. #1: Outline Your Ad Sequence Funnel Most sales funnels include an email follow-up sequence, which is a […]

The post How to Build a Facebook Ads Funnel by Modeling Email Sequences appeared first on .

… Read More

“We are transitioning to a business economy where your brand is not just about bricks and buildings but bits and bytes”

Today your brand is defined by its content online. And the data now measures its impact.

The conversations and buzz are often hidden and “ephemeral”. Spreading into the digital corners of human consciousness.

But many businesses are either not aware of them or don’t realize their importance in our increasingly digitized world.

The knowledge economy that sits within our digital world is an eco-system that is moving the foundations of power from physical to abstract and invisible.

Is your marketing manager ready?

Digital marketing took an axe to the job description of the marketing manager. Many of the growth tactics that worked in the past have stalled or stopped working.

The rise of new tools and technology made marketing 101 look a little dated and in need of a renovation. Requiring a serious makeover.

In the past they could hide behind the “Ad” and the PR agency. They did the creative, negotiated with the media and you could blame them if things didn’t work out.

It was easy not to be accountable.

Mass media metrics are almost impossible to m… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram shoppable tags in Stories with Jeff Sieh, Facebook ads updates, Twitter news features with Madalyn Sklar, […]

The post Facebook Advertising Updates appeared first on .

… Read More

No marketing strategy is complete without an effective lead generation strategy.

Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from?

When you’re running multiple campaigns, how are you able to identify the source of your new leads? If you can’t answer these questions, read this guide.

UTM parameters will tell you exactly where the traffic from your digital marketing campaigns is coming from.

I’ve advised some marketers who haven’t implemented this strategy because they think it’s unnecessary. They see their site traffic increase, so they automatically assume this is the result of their lead generation campaigns.

While this may be true, you can’t make assumptions. The only way to know for sure is by putting your theory to the test.

According to the HubSpot’s 2018 State of Inbound Marketing report, getting leads and traffic are the top challenges faced by marketers.

It’s obvious the majority of businesses can benefit from a strategy that helps improve their lead generation efforts.

Once you’re able to pinpoint your most effective marketing campaign, you can focus the majority of your efforts on that strategy.

On the flip side, you may also realize some of your lead generation strat… Read More