Category: Curated Content

You want to constantly improve your search rankings for all of your content, right?

The higher your content ranks, the more traffic you get. The more traffic you get, the more revenue you (hopefully) generate for your organization. The more revenue you generate, the more parades your organization will throw in your honor. (Okay, so maybe parades are a stretch.)

Many content marketers feel that once they’ve created a great piece of content and done the initial promotional push, their ranking in Google is out of their hands. Perhaps these steps look familiar for optimizing a piece of content:

Identify your primary keyword. (Preferably, this is a medium tail keyword.)
Write your content according to on-page SEO best practices.
Link to the piece of content from other pages using anchor text that matches the primary keyword.
Work to build inbound links to your content.
Move on to the next piece of content.

Hopefully, you’re doing steps one through four. If you’re not, start ASAP.

But optimizing content shouldn’t be a one-time event. And it doesn’t take an SEO expert to make high-impact tweaks to content to get it to rank higher and drive more organic traffic.

Ongoing Ranking Optimization

Be … Read More

Want to make a stronger first impression with your Instagram profile? Wondering how to add branding and personality to your Instagram bio? In this article, you’ll discover useful tips to help you build and optimize an Instagram profile for business. #1: Choose a Quality Profile Photo That Reflects Your Branding First and foremost, your Instagram […]

The post How to Optimize Your Instagram Profile for Business appeared first on .

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Posted by Dom-Woodman

Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing.

These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep.

The very nature of these situations defies a checklist, but it’s useful to have one for the same reason we have them on planes: even the best of us can and will forget things, and a checklist will provvide you with places to dig.

Fancy some examples of strange SEO problems? Here are four examples to mull over while you read. We’ll answer them at the end.

1. Why wasn’t Google showing 5-star markup on product pages?

The pages had server-rendered product markup and they also had Feefo product markup, including ratings being attached client-side.
The Feefo ratings snippet was successfully rendered in Fetch & Render, plus the mobile-friendly tool.
When you put the rendered DOM into the structured data testing tool, both pieces of structured data appeared without errors.

2. Why wouldn’t Bing display 5-star markup on review pages, when Google would?

The review pages of client & competitors all had rating rich snippets on Google.
All the competitors had rating rich snippets on Bing; however, the client did not.
The review pages h… Read More

Marketing doesn’t happen without goal-setting.

B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives.

Marketers must clarify what they’re aiming to achieve with B2B social media campaigns, especially given the stubborn status of social media as a younger, relatively untested type of marketing.

Setting specific goals will help illustrate the conversions and ROI that can come directly from involvement in social networks, as well as help set solid expectations for future social media ventures.

So you might ask: How can B2B marketers define goals, especially in the ever-changing social media world?

Types of goals to set

When it comes to social, there are two types of goals that marketers should be setting.

Broad goals help you and your team understand the purpose behind your social media campaigns but they are useless without specific, measurable goals to help track your progress.

Choosing broad social marketing goals is perhaps the easy part, but it still re… Read More

Are you currently writing guest posts?

I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits.

That’s because they don’t want to waste time creating content for other websites. These bloggers would much rather put more effort into publishing blogs on their own sites.

If this sounds like your mentality, you’re missing out on a huge opportunity here.

Guest posts are one of my favorite ways to drive more traffic to a website. I use this strategy all the time.

If you’re not convinced that guest blogging will benefit your business, this is the perfect guide for you. Those of you who want to begin guest blogging but don’t know how to start or turn these posts into site traffic, you’re in luck as well.

As an experienced guest blogger, I’ll tell you everything you need to know about the topic so you can increase traffic to your website. Let’s dive in.

Write for websites related to your brand

If you’ve been writing guest posts for a while but haven’t seen a boost in website traffic, you may want to re-evaluate the websites you’re writing for.

Here’s the first question you should ask yourself:

Is this website related to my brand?

Don’t get me wrong. There is definitely some wiggle room and flexibility when it comes to answering this question.

I have … Read More