Category: Curated Content

B2B Companies are under more pressure than ever before. They are struggling to minimize costs and are expected to provide even more rapid service to customers who demand immediate gratification.

It is virtually impossible for businesses to meet these rising expectations without utilizing state-of-the-art technology and progressive growth tactics such as content marketing. It’s been proven that B2B businesses with a blog will have a much better relationship and engagement rate with their audience as well.

So what if you already have a blog? Well, there are still more opportunities for you to take advantage of. The good news is that there are a number of great tools that can help grow your B2B company.

Here are five of the best B2B applications on the market.

1. Leadfeeder

Lead generation is one of the biggest challenges that brands face in 2018. A survey from HubSpot found that 80% of marketers only rate their lead generation strategies as sl… Read More

Online reviews, when done well, create new customers. Done poorly, they repel potential customers.

How important are online reviews? More than 80% of Americans trust them, according to BrightLocal research. A new study I just finished yesterday for my upcoming book with Daniel Lemin found that online reviews rank second—behind only friend and family recommendations—among the critical sources of information driving a consumer’s potential purchase.

And among millennials? They trust online reviews MORE than they trust friends and family.

But they can’t be reviews from whenever. Like the new Harry Styles ballad, they have to be FRESH! In fact, 77% of consumers do not trust reviews that are older than 90 days, says BrightLocal.

Also, Google now uses “review velocity”—the pace at which your business accumulates new reviews—as a ranking factor for local search results.

We are at a point where getting a consistent supply of positive reviews has a material impact on business success. Yet, SO … Read More

Do you use Pinterest to drive traffic to your blog or business? Wondering how the latest Pinterest changes will affect your account and overall marketing approach? In this article, you’ll discover the latest Pinterest updates and how to leverage them to improve your business presence. #1: Business Profiles Feature Dynamic Cover Images The first noticeable […]

The post Pinterest Profile Changes: What Marketers Need to Know appeared first on .

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Posted by NeilCrist

Every year, we publish an overview of all the upgrades we’ve made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we’ve also been improving and updating systems and tools across the board to make your Moz experience even better. To that end, we’re sharing a mid-year retrospective to keep up with the incredible amount of progress we’ve made.

We receive a lot of amazing feedback from our customers on pain points they experience and improvements they’d like to see. Folks, we hear you.

We not only massively restructured some of our internal systems to provide you with better data, we also innovated new ways to display and report on that data, making the tools more accurate and more useful than ever before.

If you’ve been tasked with achieving organic success, we know your job isn’t easy. You need tools that get the job done, and done well. We think Moz delivered.

Check out our 2018 improvements so far:

Our new link index: Bigger, fresher, better than ever

Our link index underwent a major overhaul: it’s now 20x larger and 30x fresher than it was previously. This new link index data has been made available via our Mozscape API, as well as integrated into many Moz Pro tools, including Campaigns, Keyword Explorer, the MozBar, and Fre… Read More

Content creation isn’t about single-handedly writing an article around a topic. It’s about teamwork.

The content creation process is about endless collaboration and communication. Being a content specialist doesn’t mean that you have only one task to do, which is to write a piece of content. Writers have to cooperate with a number of other specialists, such as PR managers, editors, SEOs, designers, and marketing managers. It can be a real hassle to coordinate efforts with all those team players.

At SEMrush we wanted to figure out the biggest challenges of content specialists. To shed some light on the current state of content collaboration and identify the most complicated tasks of content practitioners, we conducted research in partnership with the Content Marketing Institute. It’s interesting that all of these tasks aren’t performed by a single person, but often require the collaborative efforts of different team members.