Category: Curated Content

Posted by MiriamEllis

Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.

Q: What happened?

A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.

Q: How do I know if I was affected by this action?

A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.

Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?

A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:

Having paid for or incentivized reviews, either d… Read More

Trends in digital marketing come and go, and it’s easy to dismiss some that appear to be fleeting. However, in today’s fast-paced marketing landscape, many of these trends are simply setting the stage for the future. As technology improves and customer demand increases, it is essential that businesses do all they can to stay relevant.

Missing out on an up-and-coming trend or being late to the party, so to speak, can be detrimental to a company trying to grow. However, getting sidetracked by each new shiny tactic that comes along could result in a disorganized and ineffective strategy that goes nowhere.

Let’s discuss the latest trends in the digital marketing world and the exact reasons why marketing teams should be paying attention to them.

1. The growth of the Micro-Influencer

Judging by the numbers alone, influencer marketing is one of the most powerful tools that a brand can utilize. It is not only one of the most trusted forms of advertising, but it also generates double the engagement that typical branded content does.

Well-known influencer names these days also demand a big paycheck, but that does not necessarily g… Read More

Want to sell tickets or take reservations on Instagram? Looking for a way to let customers purchase from you without leaving Instagram? In this article, you’ll learn how to set up Instagram action buttons to let customers do business with you via your Instagram business profile. What Action Buttons Are Available on Instagram? Instagram has […]

The post How to Add Instagram Action Buttons to Your Business Profile appeared first on .

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It’s no secret that Facebook is one of the most lucrative platforms for advertisers. As of 2017, there are over 4 million active Facebook advertisers worldwide.

When you consider that Facebook has 1.28 billion monthly users, you’re sure to find a large audience to market to – whatever niche you’re in.

Unlike SEO and content marketing (which take time to generate momentum), Facebook ads can potentially yield great results within days of starting a campaign.

Once you find an ad that delivers the right offer to the right audience, and your cost per acquisition still leaves you with a healthy profit, you can simply scale your campaign by increasing your ad spend.

This can result in excellent profits, at least until the audience becomes exhausted.

Naturally, there is a learning curve before you’re able to achieve great results with your campaigns. Typically, marketers go through long periods of split testing and refining their advertising skills before any money is made.

This can be expensive if you’re not careful.

The joys of automation

If you’re running multiple campaigns, checking in every day and making adjustments is an arduous process. Afte… Read More

So you’re ready to launch a new product.

Congratulations.

Regardless of your business type or industry, it’s important for brands, both new and old, to be innovative to stay relevant. I know how much hard work you’ve put into this new release, so I want to commend you on that.

Whether you’re releasing a new product or an extension of an existing product line, you’ve got to make sure your marketing efforts lead to sales.

Think about all the blood, sweat, and tears you put into this creation. Okay, maybe not blood, but you get what I mean.

This goes all the way back to your early brainstorming sessions as well as your research and development phases. You may have even had some failed attempts.

Oh yeah, and what about all the money you invested in this new product? Can’t forget about that.

If you can’t get consumers to buy your product, you won’t get an adequate return on that investment.

But those of you who are able to effectively promote your new product will enjoy the high sales. I’ll give you some tips and advice that will help you out.

Build hype early

If you wait until your product launches to start marketing it, you’ve waited too long. Those of you who failed to start early are already behind.

But don’t worry. I’m not here to reprimand you. There are still ways in which you can generate sales after the item is released, but we’ll talk about those later.

A gr… Read More