Category: Curated Content

Do you ever look at prolific blogs and get frustrated by how easy they make it seem?

Thousands of people read, comment and share each new post on the blog.

It can be discouraging, especially if you’re a new blogger.

In contrast, your blog may only get a few dozen hits each post. And the only shares that happen come from your own social media accounts.

“Why aren’t people reading my blog posts?”

This same question may have popped into your mind. I know it’s one I’ve struggled with before. Every new blogger has struggled with the concept of traffic, audience and building a successful blog. And that’s why many give up on their blogging before they see success.

Don’t be another one of these failed blog statistics.

Identify the reasons people aren’t reading your blog. Then take strategic steps to improve.

These 27 reasons will help get you started on your quest:

1. You haven’t identified a strong audience persona

You can’t create compelling content without an in-depth knowledge of your audience. Personas not only help you create better content, but they also help guide your topics, strategy and monetization efforts.

2. You aren’t creating content speci… Read More

Admit it…

Fake is the new currency of the web.

Fake views. Fake likes. Fake listens. Fake traffic. Fake followers.

Seriously! The fake factor has kidnapped the online world to the point that it has nearly paralyzed the digital ad world. In fact, according to Juniper research, ad fraud costs $51 million per day. And it’s the fraudulent advertising agencies that are partially to be blamed as they are ones who sell ad spaces on fraud sites and then get ad-bots on board to drive fake traffic to these sites.

If John Wanamaker were alive today, the merchant who gave the world the oft-repeated quote,

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half, ”

I am sure he could have easily put his finger on the problem and slashed the digital marketing budget drastically as few of America’s leading FMCG companies have already done.

Yes, fed up with fakes, America’s leading FMCG companies, such as Procter & Gamble, have slashed their digital marketing budget by half.

When America’s largest advertiser Procter & Gamble had enough and more going on its fake end, the company slas… Read More

It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand.

Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities.

You could have the best product in the world, but if you don’t treat your customers well, it’s going to hurt your bottom line. On the flip side, you could have a product that’s average, or even subpar, and be extremely profitable if you provide excellent customer service.

How is that possible? Well, the numbers don’t lie.

According to research, 80% of consumers say they’re willing to pay more money to businesses offering better customer service.

But that’s not all. Failing to provide good customer service can result in the loss of your customers.

What exactly causes a business to lose customers? Research shows that only 14% of customers stop supporting a business because they are not satisfied with their products or services. And 9% leave because of the price.

But look at the top reason why customers leave a business. Nearly seven out of 10 customers will leave because they don’t feel valued.

In short, customer service is more important than what you’re selling.

Now that we’ve established why improving your cus… Read More

Want your audience to ask about your products? Wondering how to spark people’s interest? To explore how to use curiosity in your marketing, I interview Chalene Johnson. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and […]

The post Curiosity Marketing: A Better Way to Win Loyal Customers appeared first on .

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Posted by KameronJenkins

Choosing a domain is a big deal, and there’s a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what’s best for my users? In today’s edition of Whiteboard Friday, we’re beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us all about how to select a domain that aligns with and supports your business goals.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and I am the SEO Wordsmith here at Moz. Today we’re going to be talking about a goals-based approach to choosing a domain type or a domain selection.

There are a lot of questions in the SEO industry right now, and as an agency, I used to work at an agency, and a lot of times our clients would ask us, “Should I do a microsite? Should I do a subdomain? Should I… Read More