Category: Curated Content

Words aren’t enough any more.

We have to go a step further to inform, delight and engage our audience.

With the increase of photo, video, infographics and screenshots – today’s marketers are discovering the power behind imagery in content marketing.

But why should you join the party?

Let’s look at why visual marketing is becoming a staple in the online consumer’s diet and how you can use it to your advantage.

Consumers prefer visuals

Today’s average consumer prefers visual content compared to word-based interactions.

Communication coupled with imagery – photographs or video – is easier to process and more entertaining than words on a blank canvas. Forbes Insight reports that nearly 60% of senior executives prefer to watch video instead of reading text, if both are available on the same page.

Graphic courtesy of Adelie Studios 

Visuals spike social media engagement

But visual marketing is … Read More

It’s crucial for businesses to have an active social media presence to survive in 2018.

No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike.

This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a daily basis.

Here’s something else that may surprise you: 70% of Instagram hashtags are branded.

What does that tell you? If you’re not active on Instagram, your competitors definitely are.

Those of you who already have an account set up are on the right track. But just having an Instagram profile doesn’t necessarily translate to sales.

If you want to drive sales and make real money from Instagram, you need to come up with a viable strategy. This guide will steer you in the right direction.

Increase your following

One of the first steps to having a successful Instagram marketing strategy is growing your follower base.

Without lots of followers, you will struggle to get your posts seen. It’s not going to be easy for you to generate sales without followers.

For those of you who just created your Instagram page, it can be intimidating to start with the number zero. But unless you’re a brand new company, you already have customers.

That’s the best place to start looking for followers. Here are the top reasons why users follow brands on social media:

So you’re a digital marketer. I’m willing to bet money on the fact that you (or your company) already use email marketing as a key tool in your marketing toolbox. You’re in good company too.

Email marketing ranks #1 in the list of methods or tactics used by businesses to reach out to new customers and build awareness.

This reliance on email is not without good reason. Not only is email marketing an extremely low-cost marketing tool, it’s also the one that offers the best bang for your marketing buck. According to a study by The Relevancy Group, Q2 of 2017 saw 21% of revenues for businesses come from email marketing alone.

That double digit figure however, doesn’t come with bland ol’ emails that look exactly like the previous one. As consumers’ exposure to personalized communications grows, what was yesterday’s “hack” has become today’s “must-have” or “fundamental.” Here are a few t… Read More

Need to manage your Facebook ad spend more effectively? Wondering how Facebook’s Automated Rules feature can help? In this article, you’ll learn how to set up automated rules to better manage the costs of your Facebook advertising campaigns. Why Use Automated Rules for Facebook Ad Campaigns? As your number of Facebook campaigns grows, optimizing them […]

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new video platform and Instagram’s IGTV video app with Ian Anderson Gray, YouTube Creative Suite for […]

The post New Facebook Video Platform and Instagram IGTV Video App appeared first on .

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