Category: Curated Content

Posted by sergeystefoglo

If your work involves SEO at some level, you’ve most likely been hearing more and more about JavaScript and the implications it has on crawling and indexing. Frankly, Googlebot struggles with it, and many websites utilize modern-day JavaScript to load in crucial content today. Because of this, we need to be equipped to discuss this topic when it comes up in order to be effective.

The goal of this post is to equip you with the minimum viable knowledge required to do so. This post won’t go into the nitty gritty details, describe the history, or give you extreme detail on specifics. There are a lot of incredible write-ups that already do this — I suggest giving them a read if you are interested in diving deeper (I’ll link out to my favorites at the bottom).

In order to be effective consultants when it comes to the topic of JavaScript and SEO, we need to be able to answer three questions:

Does the domain/page in question rely on client-side JavaScript to load/change on-page content or links?
If yes, is Googlebot seeing the content that’s loaded in via JavaScript properly?
If not, what is the ideal solution?

With some quick searching, I was able to find three examples of landing pages that utilize JavaScript to load in crucial content.

Sitecore’s Symposium page
Hulu’s landing page for “The Path”
L’Oréal’s homepage

I’m going to be using Sitecore’s Symposium landing page through each of these t… Read More

Remember when you first started blogging?

Your mind was flooded with great blog post ideas – coming up with them wasn’t challenging.

Instead, executing on those ideas is probably what was keeping you up at night.

Then one day, you’re not sure how or why – your flow of ideas started to slow.

Your posting schedule became less consistent, and the pressure to come up with new topics only increased your anxiety.

But you were no closer to a solution.

We’ve all been there.

Some call it writer’s block, others just chalk it up to a lack of inspiration. But whatever you call it, one thing is clear: you need new blog post ideas, and you need them quick.

Here are 27 strategies that will help you come up with more blog post ideas, and fill up that content calendar.

1. Mine your hobbies

I love reading posts that offer a unique perspective on a popular topic – your audience might be the same.

Make a list of hobbies and cross reference them with your industry. It’ll result in a headline like: 7 Things I Learned About [industry topic]… Read More

Your new ecommerce site has finally launched. Congratulations!

Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating.

Existing businesses that expanded to the Internet, using it as an additional sales platform, will have an easier time with this.

That’s because they already have current customers familiar with the brand. For the most part, they’ll just need to let those customers know they’re selling online, and sales should follow.

With that in mind, this guide is designed mostly for those startups that just launched an ecommerce site.

Or maybe you’ve had a website for a while, but you’re just now adding an ecommerce feature to it.

Regardless of your situation, this guide will help anyone looking to increase conversions in their ecommerce stores, ultimately generating more sales.

Once you get that first sale out of the way, others will continue. Here are some tips to get you started in the right direction.

Start a blog

There is a big difference between website traffic and sales.

You may have noticed in the early days of your site launch that you’ve gotten some traffic. That’s great. But nobody is buying anything.

Don’t worry. It’s a game of numbers. No website has a 100% conversion rate.

But the more traffic you can dri… Read More

Most people these days drink from a firehose of information, working like a robot and still complain about low productivity. While productivity levels might fluctuate from individual to individual, scoring low on productivity more than a few times can be detrimental for work.

For most people, there is a limit to which they can stretch themselves. After that, you are bound to break down. The huge burden of unfinished tasks takes a toll on your relationships as well as your physical and mental health.

If you are having trouble finding the motivation to get up and go to the office, then it is time that you change your working style. Because this is a classic symptom that surfaces near your break down limit.

Everyone has 24 hours in a day. Some people like Elon Musk can manage multiple billion-dollar ventures while others struggle to do even the basic things. One of the key skills that differentiate the successful from the average is – Productivity.

Like all other skills, productivity can be learned with practice and persistence.

Try to follow these productivity hacks to enhance your productivity and do more in less time.

1. Prioritize your work

First and fore… Read More

Customer expectations keep going up, and up, and up. Customers today don’t give your company or organization a “pass” because you’re in B2B, of financial services, or healthcare, or manufacturing. The greatest companies in the world, regardless of category, are teaching your customer what is possible and what is the norm.

Forrester says we are five years into “the age of customer”: an era of manifest customer expectations increases that will challenge almost every business. Specifically, their analysts say:

“The age of the customer will place harsh and unfamiliar demands on institutions, requiring changes in how they develop, market, sell, and deliver products and services.” ~ @forrester
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To succeed in this environment, companies must look for every opportunity to understand customer expectations and continuously leapfrog past them, time and time and time again. The cycle for optimization of customer experiences is getting shorter and shorter too. What was a remarkable customer experience in 2016 is table stakes today. And to be able to continue to jump in front of rising customer expectations, your data and systems must be constantly getting better as well.

But dat… Read More