Category: Curated Content

Anyone can produce content.

But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content.

Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. What is engaging content?

Well, it all depends on whom you ask and how it’s measured. For me, engaging content is all about getting results, such as:

increase in traffic
clicks
opt-ins
conversions
sales
comments
likes
mentions

Any of these metrics can be used to measure engagement.

Here’s something else to keep in mind. If your content doesn’t engage your readers, they simply won’t consume and retain the information. This will end up being a big waste of your time, money, and resources.

Don’t get me wrong. I’m not saying it’s easy to come up with great content.

If you’re currently putting out posts, images, and videos that are average at best, it’ll take some more effort on your part if you want to see some results.

But it’s worth it. If you put in the extra effort to focus on improving your content marketing strategy, it will ultimately help your business make more money.

Not sure where to start? That’s what I’m here for.

I’ve come up with this resource of the top 9 tips for producing content that engages your audience.

1. Be original

Today, it’s tough … Read More

Want to know how Twitch is growing live video audiences? Wondering how Twitch supports loyal, engaged communities? To explore what marketers need to know about Twitch, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, […]

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Posted by randfish

We rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week’s Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about something kind of unnerving. What do we, as SEOs, do as Google is removing organic search traffic?

So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more searches, but they’ve sent more organic traffic than they did that month last year. So this has been on a steady incline. There’s always been more opportunity in Google search until recently, and that is because of a bunch of moves, not that Google is losing market share, not that they’re receiving fewer searches, but that they are doing things that makes SEO a lot harder.

Some scary news

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Have you ever really wanted to know the search engine optimization services you shouldn’t be outsourcing when doing clients’ work?

Keep in mind: This is not your regular “how to outsource or how not to outsource this or that SEO services” kind of post. For instance, if you find this post telling you content creation should not be outsourced, I can bet you’ll find the ‘why’ very close, in addition to the real world marketing results some organic SEO companies were able to achieve for their clients when they stopped outsourcing vs. when they were outsourcing.

To quote Vivek Patel: “Let me be clear – I’m not against white label SEO outsourcing; there is no universal truth that says what works for one company will work  (or will not ) work for another. However, content creation, outreaching, link building, citation building, social media promotion, etc. are tasks that require commitment as well as effort, which is why you can’t get it done by someone else for a few hundred dollars.”

Now that it’s clear that this post isn’t for, or against doing SEO tasks in-house vs. outsourcing it, neither is it favoring one at the … Read More

Do you want better results from your Facebook campaigns? Looking for tactics to help you get more out of your investment in Facebook ads? In this article, you’ll discover seven advanced tips to improve the performance of your Facebook advertising campaigns. #1: Capitalize on Event-Based Lookalike Audiences Lookalike audiences are one way to create highly […]

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