Category: Curated Content

Trick question: What do The Price Is Right and the Butterfly Effect have to do with Facebook’s recent News Feed changes?

If you’ve seen The Price Is Right, chances are you’ve caught a glimpse of Plinko, a game in which contestants stand above a board and drop a chip through one of five slots.

The slots lead to a network of pegs that randomly adjust the course of the chip, making its placement at the bottom of the board almost impossible to predict.

If you’ve ever tried organic marketing on Facebook, it can feel a lot like dropping a chip into a Plinko board.

You can make reasonable decisions about where, when, and how to market your content, but so much is going on in the background – among ones, zeroes, and algorithms – that can completely throw off your goals.

You can analyze the placement of “pegs,” be deliberate on the slot you think will lead to the end goal, and hope your content reaches the intended target, but the sheer number of pegs makes it incredibly difficult to predict how well it will be received.

In connection with Plinko and Facebook, the Butterfly Effect is the idea that small changes can cause mo… Read More

Do you have a local brick-and-mortar business? Wondering how to make Facebook ads work for you? In this article, you’ll learn how to start advertising a local business on Facebook. #1: Get Your Foundational Elements in Order Before you begin advertising, you need to have at least three things ready for quick access. Set Up […]

The post How to Use Facebook Ads for Local Businesses appeared first on Social Media Examiner.

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I guess I’m now a 4%-er. According to Inc. Magazine just 4% of new companies make it to 10 years. And guess what? We just made it here at Convince & Convert. Our 10 year anniversary is today! This is the longest I’ve ever done ANYTHING continuously (other than being a husband and a father), and I’m so proud of my team and the work they’ve done – and continue to do.

We’re so fired up; we even created a temporary new logo to commemorate the 10th anniversary of Convince & Convert.

I was an entrepreneur before I started this firm. In fact, Convince & Convert is my fifth startup endeavor, and I’m an investor in dozens of others. But this is certainly my most well-known and longest-running venture, so on this anniversary date, I decided to take some stock and think about the mistakes I’ve made along the way. I hope these confessions will help you in your own entrepreneurial journey.

There’s been a lot of successes, and I am incredibly thankful to my team, my family, and… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube creator monetization updates and Premieres with Steve Dotto, Instagram video chat, Topics channels, IGTV Guidebook, and […]

The post YouTube Announces Creator Monitization Updates appeared first on Social Media Examiner.

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How much importance do you place on leveraging your email list?

Do you send out a monthly news round-up?

Notify your contacts when you release new products or roll out updates?

Wish your subscribers a happy birthday?

While there’s nothing wrong with any of those processes, you could be making your email list work a lot harder for you.

How?

By creating email marketing automation funnels.

Email automation funnels use triggers to send out emails when a particular action or series of actions occur. For example, when a subscriber joins or leaves your list, or when a visitor requests a piece of content.

The complexity of creating these funnels can vary – from the simple “welcome” email to an email that targets visitors after they’ve completed a very specific set of actions that deems them “ready” to convert.

Whatever type of funnel you want to set up, you’ll first need to get yourself some marketing automation software. Forbes will talk you through some of your options here.

Ready to get started? Here’s five simple email marketing automation funnels you can build today.

1. Subscriber Welcome

Have you e… Read More