Category: Curated Content

The world of online courses has gotten bigger and bigger. So much so that it isn’t just universities getting on board. Experts have realized that they can use their authority to build a base of willing students eager to learn from them. This has led to thousands of free and paid online courses that are used as a marketing tactic for different brands.

If you are reading this, it can be assumed that you are at least interested in making a course. Or perhaps you already have one and don’t know how to promote it. Either way, here are 11 ways you can generate leads by marketing your course to the public.

1. Know Your Audience BEFORE You Create Your Course

For those of you who haven’t created your course yet, this is the best first step you can take. You probably have a general idea of who you are looking to educate. But how specific is that group? Having a more solid demographic in mind is going to help you to create a more balanced and helpful course.

Let’s say you want to create a course on creating a Disavow file. You wouldn’t spend the first half of the course going over the basic of what those updates are, what they mean and how SEO applies to website traffic. You would assume they already knew that… Read More

According to a report from Edison Research, more than 51 million Americans now own a “smart speaker” like the Amazon Echo or Google Home. The adoption rate of these voice-activated devices is faster than the adoption rate for smartphones, a decade ago. And speaking of smartphones, they also have digital assistants onboard, including Apple’s Siri, Google Assistant for smartphones, and Microsoft’s Cortana (also accessible on Xbox and other devices).

All told, we are positively SURROUNDED by digital assistants, each practically begging to help us learn and be more productive. But can they actually accomplish that, consistently?

Digital assistants are as useful as a James Harden beard trimmer if they can’t answer the questions we want answered, right? This is why I am shocked, awed, and in love with the second-annual study from Stone Temple that exhaustively tested which digital assistants are best at answering questions.

I interviewed Stone Temple CEO Eric Enge about the study recently to learn how they conducted it and what they learned. My full interview is below. It’s worth the watch! Highlights are below.

How to Te… Read More

Need to add more video to your social media content? Looking for affordable and simple DIY video tools? In this article, you’ll discover five easy-to-use tools to bring more video into your social media marketing. #1: Share Stock or Custom Video to Facebook and YouTube With Biteable Biteable is a desktop tool that boasts hundreds […]

The post 5 Affordable Social Media Video Tools for Marketers appeared first on Social Media Examiner.

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You can throw a lot of money at your social media marketing efforts without seeing the results you’d like. However, one way to ensure your social media marketing campaigns will be successful is by studying what works on different social platforms and applying those concepts to your own marketing efforts.

Social Media Examiner’s 2018 Social Marketing Report offers some nuggets of information. The 2018 report is the 10th annual report by Social Media Examiner and covers the major social media channels. The report is 44 pages long and chock-full of findings, but there are six key takeaways in the report valuable to nearly any type of business.

1. Measuring ROI Is Difficult

Of the marketers surveyed in Social Media Examiner’s report, only 10 percent felt they could effectively measure return on investment (ROI) for social media activities. Others felt they could somewhat measure ROI. Without a firm understanding of which social media activities successfully translate into sales, it can be a real challenge to know which campaigns to repeat and which ones to ditch.

What It Means: Figuring out ways to better tra… Read More

Posted by sherrybonelli

Getting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today’s car shoppers do much of their research online before they even step into a dealership showroom. (And many people don’t even know what type of car they even want when they begin their search.)

According to Google, the average car shopper only visits two dealerships when they’re searching for a new vehicle. That means it’s even more important than ever for car dealerships to show up high in local search results.

However, car dealerships are more complex than the average local business — which means their digital marketing strategies are more complex, as well. First, dealers often sell new vehicles from several different manufacturers with a variety of makes and models. Next, because so many people trade in their old cars when they purchase new cars, car dealers also sell a variety of used vehicles from even more manufacturers. Additionally, car dealerships also have a service department that offers car maintenance and repairs — like manufacturer warranty work, oil changes, tire rotations, recall repairs, and more. (The search feature on a car dealer’s website alone is a complex system!)

Essentially, a car dealer is like th… Read More