Do you want to work with influential YouTubers to promote your products or services? Looking for tools to help you partner with the right YouTube influencers? In this article, you’ll discover four tools to help you find and connect with influential YouTubers for marketing campaigns. How to Identify the Right YouTube Influencers If you’re using […]
The post 4 Influencer Tools to Find and Vet YouTube Influencers appeared first on Social Media Examiner.
By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide.
Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing tool we have at our disposal.
With compelling visuals and rich sounds, brands can use video to communicate their story and build relationships in a way that isn’t possible with text content.
As a testament to the power of video marketing, the mere mention of the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
The rise of live video
Live video represents an emerging trend within video marketing. On Facebook, users spend 3X more time watching live videos compared to traditional videos.
By broadcasting live, brands can create an intimate two-way channel of communication with their audiences. Live video can be used to host Q&A sessions, answer customer queries, host interviews with experts, give product demonstrations and more.
Part of the appeal of live videos is that they’re imperfect. Audiences are forgiving of mediocre video quality a… Read More
Whether you’re an entrepreneur, SMB, digital marketing agency, or blogger; you’re most likely always on the hunt for new strategies that can help take your business and clients to the next level. Some days it probably feels like an obsession. Competition online is downright tough and the game is changing constantly.
Throughout all the chaos and daily tasks, it’s important to remember that your website is one of your most important marketing tools. The question you should ask yourself is, have you invested in it? Many marketers are so focused on CRO, funnels, and analytics, they forget to first spend time building a good foundation. If you don’t, you’ll find yourself never reaching your full potential.
You wouldn’t put regular unleaded fuel in your Lamborghini, so don’t do it with your website.
According to W3Techs, as of writing this, at least 31% of you are probably using WordPress to build and power your site. So today we’re going to dive into 5 ways a managed WordPress host like Kinsta can help propel your business and gain that competitive edge you’ve been searching for.
Insider tip: If you’re not running on WordPress but wa… Read More
It’s no secret that our world is trending in a mobile direction.
As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them.
For those of you out there who developed a mobile app, you’re already heading in the right direction.
In fact, without the app as a platform, you won’t be able to use push notifications as a marketing tactic. But this doesn’t mean that you shouldn’t continue reading if you don’t have a mobile app.
While you may not be able to implement this strategy right now, you’ll be able to do so once your app launches.
Let’s start with the basics. What exactly is a push notification?
I’m sure you’ve seen these before, probably on your own mobile devices, even if you didn’t know what they were called. It’s a message that appears on your screen, similar to a text message, but it comes from an app.
This is a great opportunity for you to share information, provide updates, and stay in contact with users who have your app downloaded to their devices.
But with great power comes great responsibility. Overloading on these messages could backfire, which I’ll explain in greater detail as we continue.
Use a limited number of words
It’s important that you clearly understand the difference between texts and push notifications. Even though they are similar and look the same … Read More
Want to grow your email list using Instagram? Wondering how to generate email leads with an Instagram story? In this article, you’ll discover a step-by-step plan to drive traffic to your opt-in form using Instagram Stories. #1: Develop an Offer to Exchange for Opt-Ins Instagram Stories has the power to help convert viewers into leads. […]
The post How to Use Instagram Stories to Drive Traffic to an Opt-In Form appeared first on Social Media Examiner.
