Category: Curated Content

Launching a mobile app is a great way to increase sales for your business.

If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices.

It’s more convenient for them to shop from their phones and tablets because they use these devices on a regular basis.

Yes, you still need to have a web design optimized for mobile users. But that alone won’t be enough.

Having a mobile app will definitely help you maximize your potential revenue.

In the last six months, 62% of smartphone users have used their devices to make purchases. It’s clear people are willing to shop from their phones.

But just having an app doesn’t necessarily mean it’s going to be successful.

There are certain features that successful mobile commerce apps have in common. If you have an app, you need to implement these features if you want to share a similar success.

If you are building an app, make sure you include these features so your app is in great shape to perform well when it finally launches.

I’ve narrowed down the top 10 features of successful mobile commerce apps.

1. Personalization

All the best apps offer personalization to the user. That’s because personalization has many benefits.

Take this information into consideration. These are some of the top challenges faced by marketing professionals:

A CMO study indicates that marketers plan to double their spending on social media over the next few years. Yet studies also indicate that they are not equipped to manage all the challenges that social media presents. With new tools and platforms emerging constantly, businesses can easily fall into the trap of viewing social media through a tactical lens rather than a strategic one.

Search “social media marketing tips” on Google and you come away with over 56,000,000 articles to choose from. Yet despite all the tips and advice, there is no one-size-fits-all social media branding strategy. You need a process that leads to individual solutions.

Wherever you are with your social media branding strategy, this process will fix and build an authentic and strong brand image on social media to amplify your media strategy efforts.

1. Define your one thing

The social media presences of many companies suffer from a lack of focus. Too often, companies allow the platform to define the content rather than choosing the platforms that best serve the brand. Companies do this because they think they must have a presence on every major social media platform to be relevant.

So, what is… Read More

Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help? To explore how to improve your marketing and sales with Messenger bots, I interview Molly Pittman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

The post Messenger Bot Strategy: How Businesses Can Use Bots appeared first on Social Media Examiner.

… Read More

Posted by Dr-Pete

We’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we’re left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping the tech world?

As with most things, the most important factor is to consider your audience. People aren’t siloed to a single device — your optimization strategy shouldn’t be, either. In today’s Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everybody. It’s Dr. Pete here from Moz. I am the Marketing Scientist here, and I flew in from Chicago just for you fine people to talk about something that I think is worrying us a little bit, especially with the rollout of the mobile index recently, and that is the question of: Should we be optimizing for desktop, for m… Read More

The market for online digital products is generating enormous revenue. During 2016 alone, the online courses market generated a revenue of more than 160 billion USD. And by 2022 it is expected to cross 240 billion USD.

Image Source – Statista

One couple is even making $600,000 a year just by selling digital products. So it’s no surprise that there’s a certain appeal to the industry, and you too are interested in it.

This post will talk about some digital products which can be really profitable business options. It will also guide you through how to sell and promote your digital products.

Types of digital products to sell online

You do not necessarily have to sell physical products to make money. In fact, you can make a fortune by selling digital products online.

Here are some highly profitable digital products that you should consider selling:

1. Ebooks

Due to an increase in usage of devices like Kindle, the sale… Read More