Category: Curated Content

Posted by HeatherPhysioc

Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don’t understand the value of your work?

I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said to me, “You know the best creatives here aren’t the ones who are the best artists — they’re the ones who are best at talking about the work.”

I have found that the same holds true in search. As an industry, we are great at talking about the work — we’re fabulous about sharing technical knowledge and new developments in search. But we’re not so great at talking about how we talk about the work. And that can make all the difference between our work getting implementing and achieving great results, or languishing in a backlog.

It’s so important to learn how to navigate corporate bureaucracy and cut through red tape to help your clients and colleagues understand your search work — and actually get it implemented. From diagnosing client maturity to communicating where search fits into the big picture, the tools I share in this article can help equip you to overcome obstacles to doing your best work.

Buying Your Services ≠ Buying In

Just because a client signed a contract with you does not mean they are bought-in to implement every change you recommend. It seemingly defies all logic that someone wo… Read More

Video marketing is an interactive way to deliver your brand’s message and grab the attention of consumers. It can help in increasing engagement on social media.

Live video as a part of video marketing strategy is gaining popularity and is expected to be a trend in 2019 as well. People spend 3x more time watching a Facebook Live video as compared to pre-recorded videos.

Social media platforms like Facebook, YouTube, Instagram, Snapchat, and Twitter introduced the live streaming concept to make people share their life events with their friends and family. The below graph shows the state of live video streaming on different platforms:

The concept of live videos is evolving, and a number of businesses are using it to create a strengthened bond and connection with their customers.

Live streaming helps brands connect with their audience on a human level. It also lets people participate in brand storytelling in ways that can enhance the consumer experience. Yo… Read More

Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in-class marketers participating in a recent Ascend2 survey.

But how do you optimize marketing automation to continually increase performance?

To answer this question, Ascend2 and their research partners fielded the Optimizing Marketing Automation Survey, and the Summary Report is available free of charge. The survey was fielded the week of May 27, 2018, and a total of 250 marketing professionals participated. 

Here are a few noteworthy findings:

Finding #1: Top Priorities

To successfully optimize marketing automation, you need a sound plan. And for nearly two-thirds of marketing professionals (64%), creating a successful strategy is a top priority for optimizing marketing automation. Marketing automation is a wonderful tool, but it’s a tool that is only as helpful as the strategy you develop to use it.

64% of marketing professionals agree that creating a successful strategy is a top priority fo… Read More

Wondering how to look for highly targeted leads on LinkedIn? Looking for a low-cost solution to help you find those people? In this article, you’ll learn how to use Boolean search with LinkedIn’s Advanced People Search to reveal your perfect prospects. #1: Create an Advanced Prospect Profile Before you start searching for prospects on LinkedIn, […]

The post How to Reveal Your Best LinkedIn Prospects appeared first on Social Media Examiner.

… Read More

To become the kind of blogger that makes more money in one month than your parents did in an entire year, it takes more than just quality content.

It takes building trust with your readers so they believe you and follow your advice when you recommend a new product or service to buy.

The old sales adage is nobody likes to be sold, but everyone likes to buy.

70% of the customers in one particular case study stated that they are more likely to buy something when they see content about a product or service shared by a friend.

Why?

Because there is a sense of trust there and you feel more inclined to try something you may not have otherwise because someone you believe in has vouched for the product.

Here’s how you can build trust with your audience

Be well informed, well read, and honest. Don’t insult their intelligence.
Don’t write an article on a topic you are uncertain of
Instead, write articles based on your own experience and knowledge
And in that article, include your own data/results

Once that trust is established, anything goes. Successful bloggers have been known to promote affiliate software products, create and sell their … Read More