Want to save time by bulk scheduling your Facebook posts? Wondering how to schedule posts without using a paid third-party tool? In this article, you’ll discover a three-step process to schedule multiple posts to your Facebook page and group using free tools. Why Bypass Third-Party Apps to Schedule Your Facebook Posts (and Tweets)? There has […]
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It’s no secret that page load times have a major impact on a website’s success. Google’s search algorithms favor fast load times, and there’s a lot of research out there that proves how the tiniest increase in times can have a detrimental effect on conversions, as this infographic outlines perfectly.
Fast page load speeds aren’t the only thing that encourages an increase in conversions: a wealth of rich content, imagery, and interactivity is required too. These two things conflict, however, as content leads to bigger pages, which slows down the load time.
The constant battle between the need for speed and the demand for rich content can bring many web design projects to a standstill. It’s imperative that a balance is struck to satisfy both of these requirements. Here, I will discuss which approach to take in order to do just that.
Amend the page speed according to its purpose
Page load times are impossible to predict until a website has been developed to a mature stage. Therefore, it’s best to take an iterative approach when measuring and improving speed.
You should start by identifying the site’s SEO landing pages, and its rich content … Read More
As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive.
It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven times more expensive than retaining a current customer.
Sure, you may be very profitable right now without putting too much emphasis on acquisition. However, that business model isn’t sustainable forever.
You can’t grow at an exponential rate without expanding your customer base. Sooner or later, you’ll need to run marketing campaigns to attract new customers.
That’s why you need to implement customer acquisition strategies that won’t break the bank.
A customer referral program is one of my favorite ways to do this. Your campaigns will leverage your existing customers to bring in new business.
Take a look at the most significant driving factors of retail revenue:
As you can see, retention and acquisition ranked first and second on the list. Combining both of these into one marketing campaign will be very beneficial for your business.
If you can properly implement a customer referral program, you’ll get new customers without having to do much work. All you have to do is set up the program. The r… Read More
B2B marketing is harder than ever before.
More tools. More technology. More competition. More customer expectations.
Every B2B marketing team faces these same obstacles. Yet, some of them succeed disproportionately. Why?
I partnered with my friends at Teamwork.com to figure out the answer. We conducted a series of interviews with high-performing B2B marketing leaders to probe how they manage their people, how they use technology, and what they value and emphasize day-to-day.
We found seven commonalities that were present across essentially all of these great B2B marketing teams. They are seven ingredients for success, and several of them really surprised me.
(Note: We use Teamwork.com to manage every task and project at Convince & Convert, including this one. We’re huge advocates for the platform).
I worked with Ray Coppinger, Director of Marketing at Teamwork on a Webinar recently where we unveiled the seven ingredients. I very much encourage you to watch the replay, as it provides much more … Read More
Do you use webinars or live video in your marketing? Wondering how to improve registrations and attendance? In this article, you’ll discover how to build a Facebook Messenger bot sequence to register and remind attendees of your live online events. Why Use Messenger Bots With Live Events? Live video streaming is a fun, engaging way […]
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