Category: Curated Content

As much as we may wish our Instagram follower growth showed an upward trend, it’s probably more like a rocky mountain landscape with peaks and valleys.

Fluctuations in your follower count are totally normal and often a result of the ‘follow/unfollow’ game that many accounts foolishly choose to play.

Here’s how it works: an individual follows you, waits until you follow back, then unfollows you. The unfollow can happen seconds, days, and sometimes weeks later.

While this strategy may work for some businesses to grow their audience, those followers probably won’t turn into customers.

Image Source: Buffer

But don’t waste time feeling offended – a lot of these accounts that unfollow are actually bots (up to 24 million, actually!). In other words, they’re fake accounts created in online black markets to interact with other users. They’re often used by businesses to increase their following, and Instagram is actively implementing… Read More

Email marketing needs to be a priority for all businesses in 2018.

It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation.

If you are putting more effort into your email marketing strategy, you’ve got the right mindset.

That said, just because you’re sending lots of promotional emails doesn’t necessarily mean they are effective.

Some of your emails might be getting marked as spam.

You spent time carefully writing your content, but you didn’t get the results you had expected. Why did that happen?

As you’ll soon learn, there are several different reasons why your emails are getting marked as spam. That was my inspiration for writing this guide.

I want to help you identify what’s putting your messages in the spam folder.

Even if you’re not currently getting your content marked as spam, you can still benefit from this guide. Understanding these email principles and best practices for writing marketing content will help you avoid these mistakes in the future.

In a perfect world, your emails should go straight to the recipient’s inbox, get opened, and generate click-throughs.

But you can’t get conversions if your content is being marked as spam. Keep my recommendations in mind, and use this guide as a reference moving forward.

Understand how consumers define spam

Spam used to… Read More

Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience? To explore how to build a Facebook ads funnel for an evergreen webinar, I interview Andrew Hubbard. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s […]

The post Facebook Ads for Webinar Funnels: How to Maximize Your Results appeared first on Social Media Examiner.

… Read More

Posted by BritneyMuller

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today’s episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It’s no secret that links are one of the top three ranking factors in Goggle and can greatly benefit your website. But there is a little confusion around what’s okay to do as far as links and what’s not. So hopefully, this helps clear some of that up.

The Dos

All right. So what are the dos? What do you want to be doing? First and most importantly is just to…

I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what’s really of value for your site.

II. Local listings still do very well. These local business citations are on a bun… Read More

Wondering what influencer marketing and Facebook ads have in common?

When used as part of a cohesive digital marketing strategy, they are a winning combination to push consumers down the buying funnel.

Influencer marketing has proven to have almost 7x better conversions than regular ads. When you amplify an influencers message to Facebook’s limitless audience, you have the potential for instant, credible growth, and visibility.

From Awareness to Consideration to Decision, here’s how to use Facebook ads with influencers to push consumers down the buying funnel.

Facebook Live Video

Video is one of the best ad formats on social, and Facebook Live Video ads are taking center stage. In fact, Facebook is giving special treatment to businesses using video posts. Even Mark Zuckerberg used Live video to jumpstart its inception.

“Live video checks a lot of boxes for Facebook: It pulls in users, keeps them coming back… Read More