Is video a part of your marketing mix? Looking for tools to help you get more mileage out of each video you create? In this article, you’ll discover how to repurpose one video into content that can populate your blog, podcast, and multiple social channels. Repurposing Helps You Deliver Quality Content Consistently You may have […]
The post How to Repurpose Your Video Content Across Many Platforms appeared first on Social Media Examiner.
WordPress is the easiest and most powerful blogging and website CMS (Content Management System) out there. It is an online, open source website creation tool based on PHP and MySQL. Currently, around the world, about 27.5% of websites use WordPress source code. Also, interestingly, on a daily basis over 50,000 websites are being created on WordPress.
Who uses WordPress?
Due to its robust features, many famous blogs like Techcrunch, Mashable, News outlets like CNN’s on-air personality and the New York Times’ blogs, famous music sites, popular celebrities and fortune 500+ companies such as Facebook, Sony, Disney, Google, and LinkedIn are using WordPress.
So if you’re using WordPress to publish anything on the web, you’re in good company. Still, if you ever become curious to know who is using WordPress, explore the WordPress.com website and check out their showcase. You’ll be surely impressed to see the nu… Read More
In 2015 Shareaholic released statistics about the state of social media in that day’s market. According to the site, social media had grown to be the number one referral traffic source on the web, overtaking email campaigns and direct advertising. In all, it was driving 31.24% of overall traffic on its own.
During 2017, a controversial and aggressive year in online news and discussion, search overtook social media. But the social side is creeping back up, and it is clear that the importance of narrowing focus on social campaigns can’t be overstated.
The Big Problem with Social Media Referral Traffic
With the above stats in mind, let’s not try to hide the elephant in the room: Social media traffic doesn’t convert that well and for two obvious reasons:
Intent!!! This is the biggest one. Social media users are not there to buy: They are browsing pictures or talking to friends. Your offer distracts them rather than giving them what they wanted. Unlike search traffic where users are there to find what you are looking for, social media traffic isn’t matched to the users’ expectations
Attention span. Somewhat related to #1, social media traffic is mostly lurkers. They are in a hurry,… Read More
Want to use Instagram to provide personalized customer service? Wondering how live video chat can help? In this article, you’ll learn how to use Instagram’s live video chat feature to enhance your business relationships. Why Use Instagram Live Video Chat for Business? As customers turn to video to get answers about products or services, Instagram […]
The post How to Use Instagram Live Video Chat for Business appeared first on Social Media Examiner.
Posted by MiriamEllis
Photo credit: Michelle Shirley
What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy?
What if the brass ring of content dev, link opportunities, consumer sentiment and realtime local inventory is just waiting for you to grab it, on a ride we just haven’t taken yet, in a setting we’re just not talking about?
Let’s travel a different road today, one that parallels our industry’s typical conversation about citations, reviews, markup, and Google My Business. As a 15-year sailor on the Local SEO ship, I love all this stuff, but, like you, I’m experiencing a merging of online goals with offline realities, a heightened awareness of how in-store is where local business successes are born and bred, before they become mirrored on the web.
At Moz, our SaaS tools serve businesses of every kind: Digital, bricks-and-mortar, SABs, enterprises, mid-market agencies, big brands, and bootstrappers. But today, I’m going to go as small and as local as possib… Read More
