[Last Updated June 27, 2018] If you’re new to Facebook ads or want to add something new to your current Facebook advertising plan, this page is for you. Here you’ll find articles and resources to help beginner, intermediate, and advanced marketers use Facebook ads to promote a business, products, and services. Set Up a Facebook […]
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Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?
Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.
In today’s competitive market, you have to invest wisely to make your brand hog the limelight. It’s equally important to judge how well your content marketing strategies are performing against the industry standards. That makes planning your content marketing strategy a vital element in your business success.
Ideally, your strategy should have one simple tenet at its heart – to deliver unique, fresh and informative content that entices your target audience, taps into their interests and drives them to engage with your brand.
For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep.
So focusing just on sales would make you miss out on a major part of the buyer’s jo… Read More
When we’re young, we’re told the same thing over and over: “Don’t worry about what the person next to you is doing, you just focus on you.”
That’s good life advice, but it’s not really very good marketing advice.
When you want your marketing campaigns to be competitive, you absolutely need to know where you stand compared to everyone else in your industry. Are you meeting content marketing best practice? Is your content matching up in value? Do you know what your audience is looking for?
It can be difficult to track down content marketing trends that are both accurate and that actually work for large percentages of business. At SEMrush we went ahead and took on that task ourselves, running a case study that focused on how our industry is writing about digital marketing. We analyzed more than 6,000 texts, and we’re ready to share the findings with you.
In this post, we’ll go over the findings of our case study, discuss what they mean, and how you can replicate these studies for your own industry.
Why we did the research
We wanted to take a look at not only theoretical best practices in the wo… Read More
For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the world.
The 2018 edition of the Email and Mobile Metrics Marketing Benchmark Report is out, and it’s a doozy. This comprehensive guide turns over every rock to show you how you compare to your peers with regard to open rate, click through rate, click-to-open rate, unsubscribe rate, and other metrics associated with push notifications and SMS messaging.
The report includes results from Watson Marketing customers in 40 countries, and across 20 industries.
If you send email AT ALL for business, I very much suggest you download the report. But, I know that some of you don’t want to flip through a 51-page PDF. That’s why Loren and I partnered on a recent Webinar where we summarized the key findings.
If you send email AT ALL for business, I very much suggest you watch the Webinar replay. But, I know that some of you don’t want to sit through a 60-minute Webinar, even though Loren and I got into some deep exchanges about what the data means, and how mark… Read More
The primary purpose of a nonprofit company is to help a certain cause.
These organizations’ missions usually differ from those of traditional businesses.
If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations.
But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit.
At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company.
You need to keep up with the latest marketing trends. Research your industry, and analyze your competition.
Learn about the wants and needs of both your customers and donors.
I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago.
Sure, they might have a website now, but they aren’t always using the most recent technologies.
For example, check out these numbers related to nonprofit organizations and mobile devices:
Times have changed. Your nonprofit needs to adapt if you want to survive and thrive.
If your nonprofit company is struggling or could use … Read More
