Category: Curated Content

Do you have an eCommerce store? Do you know what makes a business successful?

Happy Customers. And when I say happy customers, I mean the people who love to keep coming back to your store when they want to shop.

Jason Fried, CEO of Basecamp put it best:

“If you take care of your existing customers, they will take care of your new customers”.

Are you the guy who always focus on attracting new customers?

Don’t be that guy. It’s good for acquiring new customers but never neglect your existing customers.

WHY?

It costs five times as much to attract a new customer than to keep an existing one.

Advertising is becoming more costly day by day and it’s really tough for acquiring new customers in this crowded eCommerce industry. So you should focus on customer retention. A 5% increase in customer retention can increase your company’s profitability by 75%.

So how can you increase customer retention? In this article, I’ll share 5 proven customer retention strategies that will boost your eCommerce store sales.

1. Start customer loyalty programs

According to Virtual Incentives, 75% of consumers say they favor comp… Read More

I write a ton of blog posts for my websites.

Writing has become a major part of my life throughout the years.

People recognize this and often ask me the same question: How do you come up with these new ideas?

Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll tell you the same thing.

Sometimes you sit down, and the words don’t spill onto the page as easy as you’d like them to. I can relate and empathize with you there.

That said, I don’t have much trouble coming up with new ideas. I came up with a system a while ago that made it easy for me to constantly source new topics to write about.

These strategies aren’t limited to blog posts.

They can be used to come up with content for research articles, podcasts, and ebooks. You can even use them to come up with ideas for your new video blog or whatever else you’re working on.

Here are the top 15 ways to source new content ideas.

1. Create topic lists in bunches

When you’re ready to write new content, you shouldn’t be sitting down to decide what you’ll write about.

This wastes time, and it’s inefficient.

I like to create long lists of potential topics all at once. Spend a few hours researching subjects for new ideas.

Give yourself enough topics for at least a month or two. If you’re publishing three posts per week, you’ll want to aim for at least 12 to 24 new ideas.

Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help? To explore how to use Instagram Stories for business, I interview Tyler J. McCall. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

The post Instagram Stories Strategy: How to Make Stories That Benefit Your Business appeared first on Social Media Examiner.

… Read More

Posted by randfish

A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

So it turns out I’ve been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get to your site, their first experience with your brand is through Google’s search result page. This SERP, controlling what appears here, what it says, h… Read More

Salespeople in the online environment are always striving to overcome the impersonal nature of modern shopping.

Being that there is no face-to-face interaction between the salesperson and the shopper, it can be difficult to get a “general feel” for the customers that are interested in a particular product, their motivations for buying it or even assess how satisfied they are with the product when they purchase it.

Customer personas are our attempt at creating archetypes for our customers that help us make meaningful decisions to improve customer targeting, conversion and sales based on preconceived generalizations, which can be based on a number of things.

The problem with these archetypes is that they often tend to boil down to stereotypes, which can be offensive to the consumers and damaging to a businesses’ overall sales and marketing tactics.

We are here to discuss ways to improve your personas in order to avoid getting caught in stereotypes and making decisions based on misinformation.

Don’t rely on personas alone