Category: Curated Content

In 2017, the digital marketing landscape built itself around video ads, mobile optimization, big data, dedicated apps, SEO audits, high-quality content, and smart machines. An eventful year, indeed!

As we approach the back half of 2018, let’s take a look at the digital marketing trends that are having an influence on this year and beyond.

#1. AI taking center-stage

I say AI, and you go ‘meh!’. Because Artificial Intelligence is already everywhere, right?

Well, think on a grander scale.

Assistant, Siri, customer service chatbots – you encounter AI on a regular basis. But it’s the business, the backend, that has much yet to explore.

We’ll see more companies primarily use AI for trend analysis and consumer profiling. You’ll connect better with customers, targeting will be precise, and you’ll be able to shoot emails faster, offering an abundance of accurate and relevant options to the customer.

Plus, you could embed AI directly into your platform, something we’ve glimpsed with IBM Watson and Salesforce Einstein already.

#2. Video marketing continues to rise

A Visual Networki… Read More

How important is a font?

Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis.

You may not think twice about a font when you see one, but you can always spot a bad font.

Choosing the proper font can be tough. You need to make sure it’s clear and legible as well as unique.

The fonts you use on the homepage of your website could be different from the font in your blog posts. Your Instagram story’s font will differ from the font of your email marketing campaigns.

What do you look for in a font? There are various elements of typography you need to consider besides the font itself.

A typeface—font family—is a set of fonts that share similar design elements:

width
slant
italicization
weight
style
ornamentation
condensation

You’ll also need to consider elements such as leading, tracking, kerning, and line length. These typography components deal with the spacing between lines, letters, and characters.

With thousands of fonts available online, it can be overwhelming to choose the best one for your company.

While I can’t tell you which font to choose, I can show you where to find unique fonts.

These are my top 11 places to find free fonts.

1. The Northern Block

The Northern Block is a reasonable place to start your search.

Are your once-successful Facebook ad campaigns no longer effective? Wondering if ad fatigue is responsible? In this article, you’ll learn how to recognize the signs of ad fatigue and tweak existing Facebook ads for better performance. Determine Whether Ad Fatigue Is Impacting Campaign Performance Ad fatigue is an issue that will affect even the most […]

The post How to Recognize and Overcome Facebook Ad Fatigue appeared first on Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new LinkedIn posting tools, new Instagram features being tested, new Facebook Ad Manager app creative tools, and […]

The post LinkedIn Rolls Out New Posting Tools appeared first on Social Media Examiner.

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Image: Freepik

Content marketing is an integral part of your digital marketing strategy.

In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses.

Content marketing offers better engagement, better conversions, and usually cost less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing.

The following 9 content marketing trends will help you reap the maximum benefits out of your content marketing strategy in 2018-19.

Trend #1: Production of more user-friendly content

The number of online users is increasing constantly, so too does content consumption. This has made businesses think that producing more content is the right way to get into limelight through content marketing. In fact, 70% of B2B marketers plan to create more content in 2017 compared to last year. However, that’s only the half solution.

Over the years, Google search algorithms have become better at deciding the relevancy of… Read More