Category: Curated Content

Chatbots and automated virtual assistants are the new tools that are taking social media by storm, changing how people worldwide interact online.

Conversational marketing is the way big brands and smart small to medium businesses are reaching wider audiences, engaging more and better with their prospects, closing more deals, and offering better support to their customers.

Without forgetting that messaging apps have surpassed “traditional” social networks with the number of monthly active users, so this is definitely a world that cannot be ignored anymore.

In this post, you will learn what chatbots are, how they are created and managed, and above all, how they can be a powerful tool in your hands to boost prospects engagement and collect more leads.

A quick note before starting: while there are many platforms on which chatbots can live (Slack, Telegram, Skype, even Amazon Echo and Siri) we … Read More

Ideas are a dime a dozen. Everyone has them.

Some ideas are great, and others could be  improved.

As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, just coming up with an idea alone is far from having a viable business concept.

If you are ready to put your idea to the test and launch a startup company, I encourage you to read this guide.

Your idea needs validation.

The last thing you want to do is launch a new business and realize six months down the road that it wasn’t a good idea. By this point, you’ve already sunk too much time and money into the venture.

Don’t skip any steps in the startup process.

Here’s what I’ve done. I’ve outlined how you can take an idea and turn it into an actual business. I’ve tried to keep this guide as general as possible so that it can speak to the widest audience of entrepreneurs.

For example, some businesses will need to buy or lease retail space. Other brands will need production equipment or partnerships with manufacturing facilities.

Some of you may even need permits and have to meet certain legal obligations before your launch. I stayed away from going into depth on these types of details.

That said, this is an excellent reference for anyone with a business idea and no experience launching a startup.

Even if you’ve been part of startup launches befo… Read More

Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software? To explore what you need to create a live show on YouTube, I interview Dusty Porter. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover […]

The post How to Create a Live Show on YouTube appeared first on Social Media Examiner.

… Read More

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today’s Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I’m so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client’s rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client’s ra… Read More

Done right, Influencer Marketing can be an incredibly impactful marketing modality that’s limited only by your vision and creativity. Rather than interrupting your potential customers’ online experience with garish ads, influencers who genuinely believe in your brand can incorporate your content seamlessly and authentically in conversations with their respective communities.

What’s exciting about Influencer Marketing is the fact that it’s constantly evolving, and there’s no “one size fits all” for every B2B or B2C brand. Success requires a nimble mindset, constant experimentation, a great deal of patience, and an unwavering commitment to authentic relationship building and storytelling.

To remove the guesswork from the equation, I’ve invited Marsha Collier, Mark Fidelman, Sam Fiorella, Erik Qualman, Magdalena Urbaniak, and 21 other industry leaders to share their favorite campaigns (which they’ve personally had a hand in delivering) in the free eBook, The Ultimate Influencer Marketing Playbook of 2018.

Here’s just a handful of them, with strategies ranging from newsjac… Read More