Want more visitors to your website? Wondering how Pinterest can help? To explore how to drive more traffic to your website with Pinterest, I interview Jennifer Priest. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this […]
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Posted by HeatherPhysioc
Clients aren’t always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you’re trying to accomplish, but knowing your client’s level of SEO maturity can help. In today’s Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she’s developed to help you diagnose your client’s search maturity and remove blockers to your success.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
What up, Moz fans? My name is Heather Physioc. I’m Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map.
Today we’re going to talk about how to diagnose the maturity of your SEO client. I don’t mean emotional maturity. I mean maturity as it pertains to SEO capabilities, their ability to do the work, as well as their organizational search program maturity. Now a lot of times when a client signs a contract with us, we make the assumption that they’re knowledgeable, they’re motivated, they’re bought in to do the search work.
So we go dumping all these recommendations in their lap, and we’re trucking full speed ahead. But… Read More
Freelance writing is an exciting and interesting profession.
This is because, as a freelance writer you’re directly involved in the sprout of businesses and companies both offline and online, by helping in communicating their ideas effectively through writing.
This leads to amplified audience engagement, improved online visibility, increased ROI, and so on.
However, your career as a freelance writer could be tiring and boring, since you’re a one-man business involved in a lot of things.
If you’re not researching for article ideas for clients, you’ll most likely be writing content for them.
Similarly, you might be searching the internet for the best images to accompany your blog post, or thinking of creating an infographic for your next guest post idea.
The truth is if you’re not careful you might fizzle out soon due to these numerous tasks.
Why you need these resources as a freelance writer
In order to have a productive and fun-filled career as a freelance writer, you need to arm yourself with some resources.
With them, you’ll be able to craft engaging content on a consistent basis, reach out to more clients for work, and create awesome images for y… Read More
Nearly 8 billion dollars will be spent on political advertising this year, by far a record. Yet all that loot may be misplaced. When I asked 1,001 Americans how they decide what and whom to vote for, advertising was the 7th most impactful source of information. That’s right, 8 billion spent on the 7th most influential driver of voter behavior.
What has a bigger impact on voter behavior? It depends on how old the voter is. Among Baby Boomers, news coverage and personal experience with the candidate are most critical, for examples.
But where it really gets interesting is with Millennial voters. This group is influenced 115% more by word of mouth (candidate recommendations by friends and family) then they are by advertising.
New research from @Convince finds that millennial voters are influenced 115% more by word of mouth then they are by advertising #chattermatters #election2018
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It’s not a huge stretch to say that my new research suggests that political advertising is largely wasted on Americans under the age of 40.
These are just a few of the dozens of statistics and findings in Chatter Matters: the 2018 Word of Mouth Report, based on extensive, proprietary survey data.
We don… Read More
Wondering if it still pays to advertise on social media these days? Looking for data to show you where you should be investing your ad spend? In this article, you’ll discover insights that reveal how fellow marketers are planning their social advertising and which platforms offer new opportunities for ad placement. #1: Social Ads Are […]
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