Looking for ways to optimize your Facebook ads to acquire more customers? Wondering how to scale campaigns that are working well? In this article, you’ll discover four ways to reduce your customer acquisition costs when scaling your campaigns. Set Up Your Ads Manager Dashboard to Assess Customer Acquisition Costs If you’re new to Facebook advertising, […]
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Posted by MiriamEllis
Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis. This guide serves as a blueprint for that very purpose.
And even if you’re an old hand in the local SEM industry, you may find some sources here you’ve been overlooking that could add richness and depth to your ongoing education.
Two quick notes on what and how I’ve chosen:
As the author of both of Moz’s newsletters (the Moz Top 10 and the Moz Local Top 7), I read an inordinate amount of SEO and local SEO content, but I could have missed your work. The list that follows represents my own, personal slate of the resources that have taught me the most. If you publish great local SEO information but you’re not on this list, my apologies, and if you write something truly awesome in future, you’re welcome to tweet at me. I’m always on the lookout for fresh and enlightening voices. My personal criteria for the publications I trust is that they are typically groundbreaking, thoughtful, inve… Read More
We are all seeking one thing.
Happiness.
But I am not talking about those fleeting moments of happiness that we all have but a foundation and sense of well being that transcends momentary joy.
We know when we feel those joyful moments.
A completed task.
Experiencing a beautiful sunrise.
A goal achieved.
Having your work affirmed.
A time spent with friends connecting and laughing.
But joy can be fleeting.
The darkness
But for many once that fleeting moment is past, familiar feelings of dread show up.
Anxiety emerges.
Reality creeps in.
Often it turns up as we awake. In darkness.
Fears both real and imagined knock on our front door. Debilitating and demotivating.
Fears about money, relationships and life that challenge our security.
George Harrison sums up what many of us have felt as we move through life in those dark moments in his song “Beware of Darkness”
“Watch out now, take care.
Beware of the thoughts that linger.
Winding up inside your head.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Instagram features and Facebook ads updates. Our special guests include Peg Fitzpatrick and Amanda Bond. Watch […]
The post Facebook Ads Updates and New Instagram Features appeared first on Social Media Examiner.
To survive and stay relevant in the modern era, your business needs to have an active presence on social media.
When it comes to social networks, Facebook is king. As of June 2018, the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users.
Over 60 million businesses have Facebook profiles.
Those companies are doing much more than just posting content to their timelines. The vast majority of these businesses are paying for ads.
In fact, 93% of marketers take advantage of Facebook advertising on a regular basis.
If you’re active on Facebook but not running ads, you might fall behind the competition.
In a perfect world, you’d be converting your social media followers into customers. That’s the reason you’re in business, right?
But some of you may have struggled with this. If you ran Facebook ads in the past and didn’t get the results you were looking for, it could be the reason why you’ve been avoiding this marketing strategy.
Don’t worry, you’re not alone: 62% of small business owners feel their paid Facebook advertisements aren’t reaching their targets.
The success of your Facebook campaigns is completely dependent on how you set up your audiences.
If you don’t want to waste money on ads that don’t reach your target audience, you need start focusing on the customer lifetime value (CLV).
