Category: Curated Content

As someone who’s been marketing things online for about a decade, I can tell you first hand that the fear of marketing is real. It prevented me from growing my business in the earlier stages, and it still does from time to time.

It also held me back from taking on client work for YEARS.

But thankfully, I also learned that I’m not alone. In fact, most marketers can probably tell you at least one or two things that cause them anxiety when it comes to marketing. Here are 5 of the most common.

1. Can I actually market?

The kind of SEO results you want to be able to send to a client.

Maybe you’re looking at all the shiny emails in your inbox, trying to figure out how email marketing works, how SEO works, and it just seems like it’s too much. So you think to yourself, “I can’t do this.”

One of the biggest fears for marketing newcomers was echoed by Margo Aaron, foun… Read More

Do you host online events, webinars, or product launches? Wondering how to incorporate Facebook events into your marketing strategy? In this article, you’ll discover how to create and host a virtual Facebook event. Why Host a Virtual Facebook Event? A virtual Facebook event allows you to actively engage Facebook users without having (or in addition […]

The post How to Add a Facebook Virtual Event to Your Launch Strategy appeared first on Social Media Examiner.

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How often do people visit your website?

To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day.

Even your most loyal customers don’t have a reason to visit your site on a daily basis.

You can’t blame them for this. How often do you buy something online?

According to a recent study about online shopping in the US, 40% of consumers buy products or services from the Internet multiple times per month, and 20% of consumers buy on a weekly basis.

While these numbers are encouraging, you can’t rely on your ecommerce website alone to generate sales based on those statistics.

You need to use other platforms to sell your products.

It makes sense to take advantage of networks consumers are using on a daily basis. You can increase your ecommerce revenue by leveraging social commerce.

Instagram has 500 million daily active users, and 80% of all Instagram accounts follow a business profile.

This is great news for you and for your ecommerce brand.

Your current and prospective customers are not only active on this platform but also willing to engage with your brand.

In fact, 60% of Instagram users find new products through this social platform, and 75% of users take an action after viewing a post.

This action could be visiting the brand’s website or making a purchase.

Emails have come a long way…

From simple plain text messages for communication to one of the most preferred channels for marketing.

With businesses large and small using HTML emails as a primary marketing tool and technological advancements, emails have evolved into highly personalized messages in real-time with visually appealing and engaging rich media elements.

There are around 4.1 billion email users worldwide and the majority of them just skim through the emails that they receive in their inbox. Most email marketers are still trying to figure out ways to engage their subscribers and STAND OUT in their inbox.

Take a look at the following emails:

83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of a so-so John Mayer song.  

Interesting tidbits, right? 

Now the number 83 takes on new significance, at least for marketers. We’ve been working on some exciting brand-new research at Convince and Convert to better understand the importance and value of word-of-mouth marketing. Our newly-released report, Chatter Matters, found that on the whole, word-of-mouth is more powerful than has been previously documented. That’s where the number 83 comes in. According to Chatter Matters, 83% of Americans are more interested in purchasing a product or service when they’ve received a verbal recommendation from a friend or family member. 

83% of Americans are more interested in purchasing a product or service when they’ve received a verbal recommendation from a friend or family member. #ChatterMatters
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Let that sink in: 83% of us are influenced by what our friends and family tell us because we trust them. Not only is word-of-mouth a powerful motivator, but it’s actually the way we prefer to get information when making purchase deci… Read More