Category: Curated Content

Online chat technology has been around since the early 2000’s, but there are a shocking number of companies that have yet to adopt this must-have customer service tool.

When done right, it can keep customers coming back for more and help you win and onboard new customers.

It doesn’t matter if you’re B2C or B2B, SMB or Enterprise.

SMBs are built on relationships.

Small to medium size businesses can be slow to adopt messaging because they believe that it will hinder making genuine connections and relationship building.

When in fact, live chat can safeguard their relationships by being approachable and accessible right when their customers need them the most.

Enterprises have legacy systems to deal with. So an Enterprise level chat software must integrate seamlessly into existing systems and processes.

Enterprise web chat can’t be just another app sitting on the computer or mobile device.

The best online chat platforms easily integrate with other tools that sit on the agent desktop. Agents won’t need to swivel between applications. They can manage conversations, send responses, transfer and collaborate with others on their team, and do so fr… Read More

As an SEO expert, you know what it takes to get your content ranked high in search engine results.

Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns.

SEO and PPC are considered to be two very different marketing approaches. But these strategies are more similar than you think.

The biggest difference between SEO and PPC is you’re paying for your PPC campaigns, as the name implies. Driving organic traffic to your website with SEO is free.

While keywords are obviously important to PPC managers, they don’t need to focus on search engine optimization as much because they’re bidding on those keywords.

If they’re willing to pay enough, their search engine ads can generate hits and clicks, even if their headlines aren’t extremely SEO friendly.

Using SEO to drive website traffic is much more competitive. To gain an advantage over your competitors, you can use PPC principles to improve your SEO strategy.

After all, your search ranking is useless if it doesn’t generate clicks.

These are the top 13 marketing tips SEOs can learn from PPC managers. By combining principles from these two strategies, you’ll be able to drive more traffic to your website.

1. Write headlines that generate clicks

As I said before, the basic principle behind SEO is getting a high search ranking. This is obviously very important for your traffic.

But is th… Read More

83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMatters
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This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report.

In this exclusive study, we surveyed 1,001 randomly sampled Americans to determine how we decide what to buy, and how to vote.

Word of mouth—online and offline—impacts every business, organization, candidate, and cause. Word of mouth is, of course, the oldest form of recommendation and customer acquisition, and it may be more important than ever, according to our findings in this Chatter Matters report.

Download the entire study at no cost here, and we’ve provided an infographic of key statistics below.

 

The post 17… Read More

Want to create social media images without purchasing expensive software? Looking for a solution you can access from any computer? In this article, you’ll learn how to create professional-looking images using Google Drawings. Why Use Google Drawings? Google Drawings was originally built to help businesses create flowcharts, website wireframes, mind maps, and other types of […]

The post How to Create Social Media Images With Google Drawings appeared first on Social Media Examiner.

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It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or work on a content piece. 

And when you combine email and content marketing strategies, you are guaranteed to have a great morning! Email and content marketing is the perfect combination, like peanut butter and jelly, Batman and Robin, hamburgers and fries, and Han Solo and Chewbacca. Like any great combination, you could have just one, but why?

A recent Ascend2 research study, Email-Driven Content Marketing, examines how marketing professionals are combining email and content marketing, to determine what an effective email-driven content marketing strategy looks like. The survey was fielded the week of August 27, 2018, and a total of 224 marketing professionals participated.

Grab a cup of coffee and review the following research findings and consider how you can adjust your strategy to optimize results.

Channel Effectiveness: Email Leads the Parade

Email is clearly considered a most effective channel for marketing content to prospective customers by 82% of marketing professionals. The next most effective channels are social media and a company’s website or blog for 54% and 5… Read More