Category: Curated Content

As technology makes it easier to connect and engage with brands, do customer expectations change? And how do these changes impact trust? This trinity of factors is the subject of a new report from Salesforce Research. In their 2018 “State of the Connected Customer” report, Salesforce Research surveyed over 6,700 consumers and business buyers worldwide and analyzed both B2B and B2C attitudes across these three areas. 

While the findings aren’t necessarily surprising when taken individually, together they form a narrative that indicates that customer loyalty is more fickle than ever, and customer expectations are at an all-time high. 

Let’s take a look at 8 key statistics from this report that help to bring this story to life. 

1. 4 out of 5 customers say that the experience a company provides is as important as its products and services.

Let’s start with the obvious stuff—this first statistic shouldn’t be a surprise. After all, there are more brands than ever before in just about a… Read More

I’m sure by now you recognize the importance of staying active on social media to promote your business.

Your Instagram marketing campaigns need to be a priority.

If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than 70% of businesses in the United States are using Instagram.

Furthermore, 70% of hashtags on this platform are branded.

That’s why it’s so important for you to leverage your Instagram profile to connect with your current customers and target prospective consumers as well.

Believe it or not, consumers want to interact with brands on social media. We know that 80% of Instagram accounts follow at least one business profile.

If you’re getting lots of followers, that’s great. However, you need to learn how to convert your social media followers into customers, or your efforts won’t pay off.

But what about the consumers who don’t follow your business on Instagram?

They might be interested in your products, services, and content, but they won’t see any of your promotions if they’re not following your profile.

That’s where Instagram ads come into play.

Buying ads on Instagram will help give you a huge advantage over your competitors who aren’t willing to spend the money.

That said, any time you’re spending valuable marketing dollars, it’s important to make sure those efforts yield a high RO… Read More

Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement? To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and […]

The post How to Get More Engagement With Facebook Live appeared first on Social Media Examiner.

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Posted by KameronJenkins

Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” In today’s Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone, and welcome to this week’s edition of Whiteboard Friday. I am Kameron Jenkins, and I’m the SEO Wordsmith here at Moz. Today I’m going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and an ally in your SEO journey.

So if you’ve ever heard someone come to you, maybe it’s a client or maybe you’re in-house and this is your boss saying this, and they say, “Just SEO my site,” then this is definitely for you. A lot of times it can be really hard as an SEO to work on a site if you really aren’t familiar with the busi… Read More

According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less.

Many businesses are getting into content marketing and investing resources to make it work, but businesses still seem to struggle when it comes to building influence and thought leadership.

Despite businesses having much more financial leverage and manpower, top solo bloggers seem to still outperform businesses in terms of influence.

How are solo individuals with limited budgets able to effectively compete against businesses with more funds and manpower in terms of influence?

Whether you are a business trying to create thought leadership and build influence through blogging or a solo blogger looking to learn from the best, here are 5 differences between solo bloggers and business bloggers. I’ve also included some lessons you can learn from successful solo bloggers to take your content marketing to the next level.

1. Differing motivations

One big advantage that successful solo bloggers … Read More