Category: Curated Content

Advancements in technology are constantly changing our world. This is no secret.

As a marketer, you need to have a better understanding of this technology that goes far beyond the latest smartphone release. If you recall, artificial intelligence made my list of the top marketing trends to look for in 2018.

While artificial intelligence and machine learning are often used interchangeably, they are not the same.

Basically, artificial intelligence has a broader meaning. It’s the idea that machines and computers can complete tasks normally requiring human intelligence.

Machine learning is a branch of AI, and it automates model building for data analysis.

The concept behind machine learning is that a computer can learn from the data it analyzes by identifying patterns. Ultimately, this technology can make decisions without humans.

What does this mean for marketers?

I know some of you might be thinking you’re not currently using this technology, so the information isn’t relevant to you. That couldn’t be farther from the truth.

The reality is, marketers are already using this technology to help improve their marketing campaigns and increase revenue by optimizing the customer experience.

If you don’t have your finger on the pulse, you could fall behind your competitors. Even if you’re not ready to implement machine learning today, you should be prepared to do so in the future.

I’ll explain the top … Read More

Augmented reality (AR) and SEO don’t often appear together. Yet they are more closely linked than you may think.

Augmented reality apps from Yelp and Wikitude are already providing geo-location AR experiences, offering consumers a new, augmented window on the world around them.

This augmented world is an emerging marketplace. And local SEO is the way to be successful in it.

In this article, we’ll explain what this emerging business landscape will look like. And how businesses can make their mark by getting ahead with local SEO.

What is augmented reality and how does it work?

Augmented reality (or AR) refers to technology that overlays digital information onto the user’s perspective of the world around them.

In most cases, the superimposed imagery can be directly interacted with via the device being used, creating a new realm of experience between the consumer and the world around them.

AR tech works by using specialized sensors to detect and learn about the surrounding space, before superimposing digital information upon it.

How businesses can use augmented reality

The Pokémon Go phenomena went a long way in suggesting what the future of augm… Read More

Need to get a better grip on your Facebook ads’ performance? Do you know which metrics in Facebook Ads Manager to monitor? In this article, you’ll discover how to set up a Facebook Ads Manager report that quickly reveals which ads are working well and which you need to adjust. Why On-Going Analysis of Your […]

The post How to Create Customized Reports in Facebook Ads Manager appeared first on Social Media Examiner.

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Some people seem to have it and others don’t.

It is a skill and a science that can change your life.

It requires an awareness about yourself.

And others.

It is an expertise that is essential for engaging and connected communication.

Excelling at it will attract people to you.

They will want to hang out with you.

Seek your wisdom and insights.

The art of “listening” and communicating with focused attention is both a business and life skill worth learning and nourishing.

When that is mastered then you can communicate with powerful connectedness.

It then demands attention.

What’s compelling listening look like?

Just being…

With someone’s soul.

As if…they are the only person on the planet.

Can you listen without thinking about your distracted minds contribution?

Without searching for your next input to the conversation?

Your opinion?

It takes discipline.

Practice.

Focused eye contact.

It also means suspending ego.

Not judging.

When we start judging we stop listening.

Our inner chatter overrides our ability to hear.

Learn from a master

… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the return of the chronological timeline on Twitter and new ways to sell your products directly from […]

The post Twitter Chronological Timeline Returns appeared first on Social Media Examiner.

… Read More