Have you ever struggled with setting a hard date to start something? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 4, Michael Stelzner (founder of Social Media Examiner) and his marketing team are wrestling with a common theme—when […]
The post Building Blocks: The Journey: Season 2, Episode 4 appeared first on Social Media Examiner.
Do you struggle to measure the return on investment (ROI) for your social media activity? Turns out you aren’t alone. In this article, you’ll discover insights from new research that addresses the age-old ROI challenge. #1: Measuring Return on Investment Remains Marketers’ Biggest Challenge Social Media Examiner’s 2018 Social Media Marketing Industry Report found that […]
The post New Research: Social Marketers Still Can’t Prove ROI appeared first on Social Media Examiner.
Posted by Alan_Coleman
The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy.
The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to glean insights.
Revenue volume correlations
One of the unique features of the study is its conversion correlation. All website metrics featured in the study are correlated with conversion success to reveal what the most successful websites do differently.
This year we’ve uncovered our strongest success correlation ever at 0.67! Just to give that figure context: normally, 0.2 is worth talking about and 0.3 is noteworthy. Not only is this correlation with success very strong, the insight itself is highly actionable and can become a pillar of your digital marketing strategy.
These are the top factors that correlated with revenue volume. You can see the other correlations in the full study.
Click to see a bigger version
Average pages per session (.37)
Average session length (.49)
Conversion rate by users (.41)
Number of sessi… Read More
Instagram is one of the most widely used social media platforms, and therefore an excellent marketing channel. That’s why even a casual glance at its accounts will reveal lots of big brands.
Its unique photo-sharing platform offers brands one-of-a-kind opportunities to gain visibility and engage in dialogue with their customers.
It’s highly likely you’re already doing your best to market your business through Instagram. Here are nine of the easiest (and most effective) ways to increase your sales on Instagram and optimize your content.
#1: Only post compelling images
Instagram is a visual platform. So first and foremost, you should only post high-quality images.
Ideally, your images will be creative and eye-catching, and appropriately highlight the products you wish to promote. Once your customers land on your profile, they must be able to recognize your brand immediately.
Check out some of the images posted by Taco Bell below. As you can see, they’re playful and colourful, and fit organically into their overall branding.
If you want to master the art of blogging, creating amazing content, and actually building a profitable brand online, it’s best to learn from others who have already made it.
Learning from bloggers, entrepreneurs, and experts that have been there and done the things you want to do is a sure fire way to accelerate your journey to success.
Of course, there are so many potential experts you can follow, and only so many hours in the day. How do you cut through the noise and pick the cream of the crop?
This article will feature three of the best of the best. If you follow only three entrepreneurs as a manner of accelerating your path to blogging success, make it these three individuals.
Let’s get started!
#1. Russell Ruffino
For many bloggers and entrepreneurs, the dream is to start a successful business and eventually become an authority in your space. It’s a whole other level … Read More
