Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new LinkedIn ads features and Snapchat partnering with Amazon on new visual search tools. Our special guest […]
The post New LinkedIn Ads Features appeared first on Social Media Examiner.
As a business owner, you need to communicate with many people on a daily basis.
You’re used to delegating tasks to your employees and dealing with merchants, accountants, lawyers, bankers, and everyone else who makes your operation possible.
Communication skills are also important in your personal life. You need to manage the relationships with your family and friends while running a company at the same time.
But how well are you communicating with your customers?
Effective customer communication is the backbone of your business. Your ability to communicate can make or break your marketing campaigns and determine whether you can optimize the customer experience.
You could have a great product, service, or promotion, but if you can’t communicate these things to your customers, your business could struggle.
The Internet has made it possible for brands and consumers to contact each other from virtually anywhere at any time. You need to recognize this reality and use it to your advantage.
With so many different distribution channels at your disposal, it’s imperative you apply your communication skills on all of these platforms.
I see this particular problem often when giving consultations to business owners. They know how to write a perfect email newsletter that converts, but their Facebook posts are awful. Or they have an awesome Instagram marketing strategy but struggle with blogging.
To be successful, you … Read More
Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help? To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with […]
The post How to Sell With Facebook Lead Ads appeared first on Social Media Examiner.
Posted by willcritchlow
You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to say. In this week’s edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he’s seen that prove you can’t always trust your instinct in our industry.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hi, everyone. Welcome to another British Whiteboard Friday. My name is Will Critchlow. I’m the founder and CEO at Distilled. At Distilled, one of the things that we’ve been working on recently is building an SEO A/B testing platform. It’s called the ODN, the Optimization Delivery Network. We’re now deployed on a bunch of big sites, and we’ve been running these SEO A/B tests for a little while. I want to tell you about some of the surprising results that we’ve seen.
What is SEO A/B testing?
We’re going to link to some resources that will show you more about what SEO A/B testing is. But ve… Read More
When working on your search engine rankings, using videos as part of your overall marketing plan should no longer be an afterthought.
If you want to drive more traffic to your site and promote your brand, quality video content is the way to go.
Brian Dean of Backlinko mentions that in the process of creating videos for your business, you should pay attention to YouTube SEO.
Why YouTube?
YouTube is now the second largest search engine (next to Google) where more than 3 billion hours of videos are watched per month. It also has over 1 billion unique monthly visitors.
Just in case you didn’t know, nearly 5 million YouTube videos are being watched daily.
YouTube videos now reach more people aged 18-49 years old than television networks.
In this blog post, you’ll discover 7 highly effective video SEO tips (with YouTube in mind) to positively impact your brand’s ranking.
1. Do YouTube keyword research
Similar to creating any piece of written content for your website, you should perform keyword research before making videos.
Brian Dean suggests that the simplest way for you to do this is to check if … Read More
