Got a podcast or Alexa flash briefing skill? Wonder how to repurpose your audio content for people who don’t have an Echo device or don’t listen to podcasts? In this article, you’ll discover how to repurpose your audio content to reach a wider audience. #1: Create an Audiogram From Your Flash Briefing or Podcast Sharing […]
The post How to Repurpose Audio Content for Social Media and Beyond appeared first on Social Media Examiner.
Posted by HayleyBowyer
Your tweets haven’t gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you’re hard at work, we’re here to make one thing easy: providing you with the insights you need whenever you need them.
Yes, that’s right — the MozCon 2018 Video Bundle is here and we can’t wait share it with you!
Ready to dive in? Feel free to skip straight to the fun part!
Buy the MozCon 2018 Video Bundle
Did you attend MozCon 2018? You’re in luck! The full video bundle is included with your ticket price. Check your inbox for an email with a link to exclusive video access. Can’t find it? Email us — we’re happy to help!
If you weren’t able to make it, MozCon 2018 was awesome, to say the least. I’m not just saying that because I want to see you at MozCon 2019, but because, in just three short days, I witnessed magic happen.
No, not the kind you find at Disneyland (even though I firmly believe MozCon is Disneyland for marketers… but that’s another story), but the kind you find when you bring hundreds of people together from different walks of life, each with their own special talents, and watch them create one of the most thought-provoking, engaging, … Read More
Social media has changed the way we live.
As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers.
But this is much easier said than done.
Sure, you were able to get people to follow your profiles initially. That’s a great first step.
However, if you can’t post engaging content, your followers will get bored and won’t convert.
They may even decide to unfollow your accounts.
In fact, a recent study from Sprout Social suggests that 41% of people unfollow a brand on social media because they feel the information isn’t relevant to them. And 46% of users unfollow a brand because it posts too much, while 18% of people unfollow a brand because it doesn’t post enough.
You don’t want to fall into any of these categories.
Recognize how people use social media. With so much content to consume, your followers won’t engage with your posts if the content is boring.
If you’ve been posting the same thing over and over again on all your platforms, your content has already grown stale.
Some of you may not be posting anything at all, simply because you don’t know what to post.
No matter what your situation is, you can benefit from reading this guide. I’ll show you how to effectively market your small business on soci… Read More
In a sea of branded content, it is understandable why customers tend to turn a blind eye to advertisements, banners, and other such branded communication.
In order to capture their attention, brands need to cut through the clutter and present them with something more authentic. This is where user-generated content comes into the picture.
What is all the hype about user-generated content, you wonder?
User-generated content refers to content surrounding a brand, voluntarily posted by another user. Not only does it act as powerful social proof, but it also adds to your brand’s credibility.
By encouraging user-generated content, you let customers market your brand while saving on time and costs – it doesn’t get better than that, does it?
Here are 6 effective ways to boost ROI with user-generated content:
1. Running contests
The easiest way to encourage user-generated content and engage your followers is by hosting a UGC-led contest.
Start with establishing the goal of your contest – which in this case would be to get more user-generated content. After which, you need to chalk out the contest guidelines. Remember to keep it simple because you… Read More
Are you wondering how to create meaningful interactions in your Facebook group? Are you using all the Group features Facebook offers? In this article, you’ll discover how to manage a Facebook group your members will value and engage with. Build an Inner Circle With Your Facebook Group Once you’ve set up your Facebook group, it’s […]
The post How to Better Serve Your Facebook Group Members appeared first on Social Media Examiner.
