Category: Curated Content

Got an appetite for all things CX? Check out our entire CX series.

Part 1:  The Two CXs You Have to Deal With — Customer Experience vs Customer Expectations

Part 2:  The Audience Experience is More Important than Customer Experience

Part 3:  Why Brands Believe Their CX is Better Than It Really Is

Part 4: Great Customer Experience Starts with Great Employee Experience

If Customer Experience is Everywhere, Where Do You Begin?

First, let’s acknowledge it really is everywhere. Every potential point of interaction with your brand and each potential customer is a CX opportunity, or shortcoming. That’s a lot to address and it absolutely spans multiple departments in every organization. 

As a starting point, we’ve identified these 10 Pillars of Customer Experience and in this short self-assessment below, you can quickly see where you’re strong and where you have opportunities for improvement.

Pro Tip: Share this with your colleagues and learn how they see things.

As we’ve covered previously in our “The Two CXs … Read More

Having an eCommerce store is great. It allows you to make sales, generate revenue and build your brand. 

But there’s a lot going on behind the curtains to keep this machine running smooth and especially keeping it safe from threats online.

In this article, you’ll learn some common threats that eCommerce websites are susceptible to and how to make your website bulletproof against them. 

Let’s get started.

Common threats eCommerce websites experience

Did you know more than 30% of all eCommerce websites experience hacking? Business owners can lose valuable customer data, get a virus or even worse, lose access to their accounts and website.

DDoS and Brute force attacks are common for all websites. But what are these attacks exactly? In a nutshell:

DDoS attacks are jamming your website’s traffic with a stream of bots. Your servers will experience a ton of incoming traffic, not from customers but from malicious devices that want to bring your server down.Brute Force, as the name implies, is where hackers forcibly send login requests using a program. The goal is to get control of your account and shut you out from gaining access.

Let’s look at two other threats that are common with eCommerce stores.

… Read More

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →… Read More

The holiday season offers you a golden opportunity to win over your customers and make more money.

However, with that opportunity comes cutthroat competition. Every business is in a race to drive maximum conversions and stay ahead of their competitors.

Email marketing is no exception. Subscribers are inundated with hundreds of emails in their inboxes throughout the year. But inboxes are even more inundated right before and during the holidays. 

That’s why we’ve put together some actionable tips to help you create high-converting holiday email campaigns that cut through the inbox noise. 

Plan early

I can’t emphasize this point enough. You must start planning in early fall. Take time to conceptualize your email campaigns and come up with something that will grab your subscribers’ attention.

Also, re-evaluate your ESP (email service provider) and its features. Having the right ESP partner can make a huge difference in how your campaigns perform during the festive season. 

Review your segmentation criteria

Shoppers behave differently during the holiday season. They are buying a range of gifts for their loved ones rather than themselves.

Therefore, it is wise to review your segmentatio… Read More

If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go. Continue reading →… Read More