Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads? In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns. Why Customize the Appearance of Your Facebook Dynamic Ads? When it comes to Facebook dynamic ads, […]
The post How to Use Custom Facebook Frames for Facebook Dynamic Ads appeared first on Social Media Examiner.
Posted by Bill.Sebald
If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.
Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would give you the keyword data SEOs cherished, the “controversy” was warranted, in my opinion. The truth is out there.
But we’ve moved on, and learned to live with the situation. Then a few years later, Google Webmaster Tools (now Search Console) started providing some of the keyword data in the Search Analytics report. Through the years, the report got better and better.
But there’s still a finite set of keywords in the interface. You can’t get more than 999 in your report.
Guess what? Google has more data for you!
The Google Search Console API is your friend. This summer it became even friendlier, providing 16 months worth of data. What you may not know is this API can give you more than 999 keywords. By way of example, the API provides more than 45,000 for our Greenlane site. And we’re not even a very large site. That… Read More
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, join us as we discuss Social Media Examiner’s reasons for pulling three shows from Facebook with Michael Stelzner. Plus […]
The post Is Facebook Long-Form Video Dead? appeared first on Social Media Examiner.
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy. Here’s the video I released on Facebook, announcing the move: Why we are stopping Facebook video… We just canceled three of our weekly […]
The post Why We Abandoned Facebook Video appeared first on Social Media Examiner.
In today’s competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales.
By now, I’m sure you understand the basic concepts of applying a social media marketing strategy.
You’ve created business profiles on the most popular networks. You’re sharing content on a regular basis. Your efforts have helped you get more followers.
But you’ve got to elevate your game and learn how to convert your social media followers into customers.
According to research, 74% of consumers use social media to guide their buying decisions. And 71% of people are more likely to buy something based on a social media recommendation.
Simply put, consumers are eager and willing to use social platforms to find new brands, conduct research, and aid the purchase process.
As a marketer, you need to recognize the latest social media trends and use them to your advantage.
Instagram is the fastest growing social media platform. This social network makes it very easy, friendly, and appealing for brands to reach their target audiences.
Take advantage of everything Instagram has to offer. I’ll show you the top 11 ways to drive sales on Instagram.
1. Run contests and giveaways
Promotional contests and giveaways are two of my favorite strategies for brands to engage with their audiences on social media.
If you can learn how to run a profitable giveaway, your efforts will result i… Read More
