Category: Curated Content

These days it seems like everyone and their dog is a “guru” in something.

It’s so easy to set up a website and start churning out information that it’s difficult to stand out and get readers to stick around for longer than ten seconds.

But achieving “expert” status can go a long way in building your following, boosting your traffic, and generating more sales.

Why expert status is important

There’s a term in business called “pre-framing” which essentially refers to how people see you and your business before they actually know anything about you.

If you can position yourself as someone who is knowledgeable on a certain topic in your field, you pre-frame yourself as an expert and as someone to be trusted (and we all know that trust is one of the most important factors in attracting leads and customers).

Want a quick and easy way for people to find you on Instagram? Have you heard about Instagram Nametags? In this article, you’ll discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account. What Are Instagram Nametags? Nametags on Instagram are very similar to Snapchat’s snapcodes and Facebook […]

The post How to Use Instagram Nametags for Marketing appeared first on Social Media Examiner.

… Read More

Posted by MiriamEllis

They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control.

As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence.

This cheat sheet is your fast track to squeezing the most you can out of what Google is still offering.

How Google changed from local business benefactor to competitor

It may not come naturally, at first, to think of Google as a competitor. For many years in the local space, their offering of significant free screen real estate to any eligible local enterprise was like a gift. But, in their understandable quest for maximum profitability, Google is increasingly monetizing their local product, while at the same time giving more space to public sentiment when it comes to your brand’s reputation.

As this trend continues, your business needs to know which features of the Google Knowledge Panel that appear when searchers seek you by name can be controlled. You’ll also want to know which of these features has the most potential to influence rankings and consumers. We’ll explore both topics, as follows.

Core features on most Google Knowledge… Read More

If the majority of your customers arrive at your website via organic search, then the search engine optimization (SEO) of your eCommerce business is essential to its success.

There are tons of resources available online that make grandiose promises about creating a perfect keyword library that will practically guarantee you a top-ranking on search engines.

However, many of these resources are gravely misleading. As a general rule of thumb, if any person, product, or service makes promises or guarantees of high rankings in the way of SEO, steer clear. Google is famously secretive about their processes that determine the search engine result page rankings.

Nonetheless, there are plenty of proven theories out there. Experts have conducted all kinds of experiments and have made some data-backed conclusions regarding the mysterious RankBrain algorithms. Most notably, Moz compiled their research findings and determined which factors play into rankings.

Since their findings are backed up by intensive research, it provides some great insight into practices that positively affect your SEO.

First of all, before you start anything, conduct a quick SEO analysis of your… Read More

Is your pricing page designed to drive conversions?

There are some common problems I see all the time when I’m analyzing these landing pages. It’s a tricky situation for businesses.

On the one hand, you want your pricing page to be informative, useful, and beneficial to your prospective customers. But at the same time, you want to make sure it’s designed to make people spend as much money as possible.

All too often, I see pricing pages that are either on one end of the spectrum or the other. You need to find that middle ground.

You’ve spent a lot of time learning how to generate more profits by focusing on your pricing strategy. Now you need to learn how to properly display those prices.

What types of pricing pages will encourage website visitors to convert?

Pages that are transparent and build trust will ultimately be your best bet. Here’s why.

If your pricing page is honest and doesn’t withhold any information from prospective customers, you can still implement tactics that encourage people to spend more money.

In fact, 73% of consumers are willing to pay more for products and services that promise complete transparency. Furthermore, 39% of consumers say they’re willing to switch brands to pursue transparency.

Both you and the customer will benefit from trustworthy and transparent pricing pages.

Those of you who need help increasing conversions on your ecommerce platforms will learn how… Read More