Category: Curated Content

Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks? 

It’s easy to fall into the trap of producing content without a clear idea behind your content strategy. If your organic traffic isn’t growing month over month, or if you find yourself continually spending advertising budget to acquire readers, this probably means that your content strategy lacks a big idea.

If your organic traffic isn't growing month over month, or if you find yourself continually spending advertising budget to acquire readers, this probably means that your content strategy lacks a big idea.
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Advertising tycoon David Ogilvy famously said: 

You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”

David Ogilvy was absolutely right.

Which book has a better big idea: Rich Dad Poor Dad or 101 Ways to Find the Money to Save and Invest?

50. What does that number mean to you? Perhaps, you think of golden wedding anniversaries when you think of 50. Or maybe you think about how it’s the fifth magic number in nuclear physics. It represents the number of states in the U.S. It’s also a milestone achievement in the NHL: 50 goals in 50 games.

In addition to those connections, fifty is important for word-of-mouth marketing. Why? Because fully half of all Americans would choose offline or online word-of-mouth if they had to pick just one source of information when researching purchases.

Half of all Americans would choose offline or online word-of-mouth if they had to pick just one source of information when researching purchases. #ChatterMatters
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This is because we trust each other more than ever, and we trust businesses and organizations less. The global PR firm Edelman reports on trends in trust in its annual Trust Barometer. In 2017, it revealed the largest-ever drop in trust for institutions of government, business, media and NGOs. At the same time, “a person like yourself” became just as credible a source of information as a technical or academic expert and much more credible than a CEO or government official.

Do you ever get stuck? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion. […]

The post Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8 appeared first on Social Media Examiner.

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Word of mouth is the original marketing. It was, for a LOOOOONG time, all we had.

Even today, 50-91% of all purchases are influenced by word of mouth. Yet, NOBODY has an actual strategy for it. You have a digital strategy, and a content strategy, and a social strategy, and a bunch more strategies. Yet we all just take word of mouth for granted.

That inequity, between the importance of word of mouth and the scant attention we pay to it, is why Daniel Lemin and I wrote Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth.

I think it’s the best thing I’ve ever made, in any format. I know it will help people. After all, the best way to grow any business is for the customers to do the growing. Turning customers into volunteer marketers is possible—and necessary—and Talk Triggers provides the reliable system for doing just that.

I’ve spent the past 18 months working on this book, although I started writing about Talk Triggers here at Convince & Convert way back in 2011. Since we started on this project, I have had a total of two days off; two days where I didn’t open my laptop over the past 550 days.

Is it worth it? Is it worth it to sequester yourself to do research? To lock… Read More

Are you struggling to build professional relationships on social media? Want to develop a network that generates business but don’t want to make content? In this article, you’ll discover how to use social media to increase your exposure with prospects and peers without publishing any content. #1: Unify Personal and Business Channels With Consistent Branding […]

The post How to Succeed in Social Media Without Posting Any Content appeared first on Social Media Examiner.

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