Category: Curated Content

You’re ready to kill it in the business world. You have the ideas, the drive, the know-how, but you have one thing holding you back – your small children who need your constant attention.

You love them with all your heart, but you’re wondering how you’ll ever be able to rock it in the business world when you are being pulled in so many different directions.

Don’t worry. Help has arrived. Here are some productivity hacks to keep in mind when you have young children running underfoot and you need to focus on your business.

1. Take advantage of nap time

If you’re working on your business at home or trying to launch your dreams on the weekend, the second your child closes their eyes for a daytime nap, you should resist the urge to do the same.

Image Source: Tenor

Instead, use this time to start conquering your goals, one at a time. Whether you have one or two hours at your disposal, use laser focus and avoid all dis… Read More

Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels.

But many brands lose quality in pursuit of higher quantities of content.

While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy. You need to learn how to avoid stale content.

I work with many businesses that run into this problem. They want to publish at least one piece of content a day on all their distribution channels.

Among their websites, blogs, and social media pages, it’s a lot of content. Before you know it, that’s upward of 30 posts per week across these platforms.

However, that doesn’t mean you need to come up with 30 unique pieces of content. This approach will take too long and ultimately hurt your quality.

That’s why you need to learn how to effectively repurpose your content across multiple marketing platforms.

First, you need to learn the top ways to come up with new content ideas.

Once you have an idea, you can turn it into multiple posts on each channel. In fact, sometimes you won’t even need to come up with a new idea. You can use old content to your advantage here as well.

Worker smarter, not harder.

As we continue through this guide, I’ll explain how you can repurpose your content across all your distribution channels and give you some ideas to try.

Identify your most popula… Read More

Social media itself isn't word of mouth — it's one way that word of mouth spreads. #wordofmouth
Click To Tweet

In our social media-dominated world, most people have the impression that word of mouth has transitioned from in-person conversations to retweets and direct messages. They believe that social media IS word of mouth. Not true.

Social media garners plenty of attention and marketing budgets. But offline chatter is an equal, and sometimes more impactful, driver of awareness and preference.

It’s not that social media and online word of mouth don’t matter; they do. In fact, half of all word of mouth takes place online. However, research shows that offline word of mouth is more persuasive. According to a study by the Keller Fay Group, 50 percent of consumers say they are very likely to make a purchasing decision based on a real-life conversation. Meanwhile, 43 percent of consumers feel the same way after an online discussion.

It’s also important to understand that social media itself isn’t word of mouth; it’s one way that word of mouth spreads. Word of mouth is a story or verbal recommendation. Social media is a conveyance mechanism for that stor… Read More

Do you want an effective way to get more leads? Wondering how to nurture leads into becoming customers? In this article, you’ll discover how to use Facebook ads with email marketing to improve your conversions. Why Your Business Needs Both Facebook Ads and Email Marketing For as long as I can remember, marketers have hailed […]

The post How to Combine Facebook Ads and Email Marketing for Better Conversions appeared first on Social Media Examiner.

… Read More

If you’re under the age of 35 and have eaten in a restaurant lately, chances are you asked a specific group for help to make your choice.

Choosing where to eat isn’t easy for anyone, regardless of generation or geography. And, perhaps not surprisingly, half of all Americans look to recommendations from friends and family when making the big decision. Perhaps that’s partly based on with whom we eat and how we eat: those closest to us know us best. But the impact of offline word of mouth and chatter from a consumer’s own social media environment varies.

Statistic #1: When choosing a restaurant, Gen Z and Millennials are 99% more likely to rely on social media and online reviews than are Gen X and Boomers.

When choosing a restaurant, Gen Z and Millennials are 99% more likely to rely on social media and online reviews than are Gen X and Boomers. #ChatterMatters
Click To Tweet

As we discovered in Chatter Matters, our 2018 report on word of mouth, younger generations are 99% more likely to lean on their friends and family than older generations when choosing a restaurant. Equally surprising among younger consumers is the impact of advertising on their decision-making: 33% of Gen Z say ads cause them to usu… Read More