Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s earnings call along with Zuckerberg’s roadmap for the future and Snapchat creative tools. Our special guests […]
The post What Do Facebook’s New Strategic Plans Mean for Marketers? appeared first on Social Media Examiner.
When people talk about social media, the first networks that come to mind are usually Facebook, Instagram, and Twitter.
While YouTube may not be your first thought, it needs to become a priority for you moving forward.
Whether you’re a business, Internet personality, or social influencer, your YouTube channel will help you increase sales with video content.
Behind only Google, YouTube is the second largest search engine in the world. More than one billion people visit the platform every month.
The amount of content on YouTube is astonishing.
Today, 100 hours of video get uploaded to YouTube every minute.
More content has been uploaded to this platform in 60 days than the three major US networks created in 60 years.
If you want to learn how to run a successful video blog, you need to be active on YouTube.
But your YouTube channel is only as good as the number of subscribers, traffic, and views you get on your videos. You could be producing the best video content in the world, but it’s useless if nobody watches it.
I love YouTube because it’s a great way to repurpose content.
After I upload content to my YouTube channel, I share it on my website, blog posts, and social media platforms.
If you’re struggling to grow your YouTube channel, it’s probably because you’re not using anything to help you create better content. While the YouTube platform in itself is useful, there are other tools… Read More
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what […]
The post Facebook Video: Insight From a Facebook Watch Success Story appeared first on Social Media Examiner.
Posted by Tom.Capper
One of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works.
In this week’s edition of Whiteboard Friday, we welcome Tom Capper to explain how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting).
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hello, Moz fans, and welcome to another edition of Whiteboard Friday. I am Tom Capper. I am a consultant at Distilled, and today I’m going to be talking to you about how sessions work in Google Analytics. Obviously, all of us use Google Analytics. Pretty much all of us use Google Analytics in our day-to-day work.
Data from the platform is used these days in everything from investment decisions to press reporting to the actual marketing that we use it for. So it’s important to understand the basic bui… Read More
Once upon a time, not that long ago, the business world was made up of two distinct ecosystems.
Online and off.
Now, the distinction is a little blurry…
Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their approach to customer engagement.
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In simple terms: Whether you have a brick-and-mortar jewelry store or a fully-fledged eCommerce business that sells dog toys, your customers expect you to answer their queries within hours, not days.
For many locally based businesses, keeping up with these consumer expectations is hard work. You’re under-resourced as it is and have 101 other priorities on your plate. How can you possibly sit on your laptop all day responding to people’s requests on Facebook?
The gap between intention and reality that is killing local businesses
Your intentions are good,… Read More
