7 Reasons Your Facebook Ads Do Not Convert

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re Targeting Your Facebook Ads to the Wrong People The Ads Manager wizard guides you step by step in creating ads and […]

The post 7 Reasons Your Facebook Ads Do Not Convert appeared first on Social Media Examiner.

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Instagram for Tourism Marketing: How to Boost Likes, Views and Visitors in 2019 [report]

If you’re involved with travel and tourism marketing, you need to be on Instagram. In fact, 60% of millennial travelers on social media are active on Instagram, and 48% of Instagram users use the app to find new travel destinations and places to explore*.

60% of millennial travelers on social media are active on Instagram, and 48% of Instagram users use the app to find new travel destinations and places to explore
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Why Tourism Marketers Need an Instagram Strategy

Travel and Instagram are so synonymous that Instagram recently released features that allow businesses to add “Book” and “Reserve” buttons to their feeds. See a photo, then book a vacation — all within one experience.

As Instagram continues to add features, travel brands must evolve their content strategies or risk getting left behind. In-feed booking, carousel multi-image posts, Instagram Stories, swipe up shopping/web links, and robust advertising options have all been a boon to tourism and location-based brands, offering more ways to reach and engage travelers. Instagram’s influence on decision-making reinforces that consumers continue to have an appetite for imagery.

Why We Created This Report

10 Surprising Ways Affiliate Marketing Will Transform Your eCommerce Business

You’re always looking for a good recommendation, right?

Chinese food, car mechanic, or the latest tech gadget – we want confirmation from someone we trust that it’s a good buy.

Essentially, affiliate marketing is the eCommerce version of product promotion through an online influencer.

Affiliate marketing can be the strategic move you need to increase sales and connect with clients you otherwise would never reach.

By 2020, U.S. affiliate marketing spend is expected to rise to $6.8 billion.
81% of brands use affiliate marketing programs.
16% of all online orders are generated through affiliate marketing,

What is affiliate marketing?

Affiliate marketing is one of the only marketing channels that offers a 100 percent return on investment every time. It’s one of the only tactics that allow you to pay for marketing spend after the sale.

The affiliate marketing process involves the merchant – that’s you – and the affiliate. The affiliate, or publisher, is the company or individual that promotes your products and brand on their website. Your affiliate receives a commission when someone clicks thro… Read More

How to Set Up an Instagram DM Workflow

Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business. #1: Determine the Tone for Instagram DM […]

The post How to Set Up an Instagram DM Workflow appeared first on Social Media Examiner.

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The Best Web Hosting for Small Business

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A high quality web hosting provider needs to have three things:

Fast, secure technology that has what your website needs to run well
Hosting options that give your business room to grow
Fast access to customer support that knows what they’re talking about, and a huge catalog of nuanced self-help content

InMotion and SiteGround, our two top picks, are both excellent options. We think most small businesses will be really happy with what they have to offer.

DreamHost, Bluehost, and HostGator are also very popular and generally well regarded — there are just enough little issues that keep them from being our overwhelming favorites.

We also looked at GoDaddy. We recommend avoiding hosting your small business’s websites on GoDaddy. You can absolutely do better.

 InMotion
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