Category: Curated Content

Every now and then we find ourselves engrossed in useless activities and missing out on the important things on our to-do lists.

We keep telling ourselves that there will be enough time to do it LATER. We spend our days sitting on a couch, scrolling through social media feeds when we should instead be finishing up the pending work piled up on our tables.

Yet we are unable to move from the comfort of our couch to the messed-up table that desperately needs our attention.

Summarizing the above in an easier way – procrastination is what keeps us from focusing on our priorities.

It is the intended but counterproductive postponement of a planned task, despite knowing the benefits associated with its completion. While delaying tasks, we feel that a psychological force is keeping us from pursuing what we had planned to achieve. Nevertheless, it is very important to beat this force before it beats us!

To beat it we must first figure out why we procrastinate.

There is primary psychology associated with the act of procrastination which encourages us to blindly continue doing it. We must identify why our mind stops us from working to our full potential.

Prior to researchin… Read More

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. #1: Set Up Front and Trello to Manage Facebook Messages Front is a tool designed to help teams collaborate efficiently and […]

The post 6 Collaboration Tools for Social Media Teams appeared first on Social Media Examiner.

… Read More

Artificial intelligence has created a lot of buzz lately, and for good reasons.

Whether your company has adapted or not, this technology has already penetrated our world. Marketers are using AI to improve their businesses.

I know what some of you are thinking. Sure, some companies use AI, but you don’t need to yet, right? Wrong.

I see this mentality far too often when I’m working with business owners.

The reality is machine learning is reshaping marketing. Think about the marketing strategies you were using ten or even five years ago. I’m willing to bet they have changed over the years.

Well, those strategies will continue to change and evolve based on new technology. AI is the next big wave.

If you do some research on AI in marketing, you’ll see lots of information geared toward companies targeting mass consumer audiences. But what about the B2B industries?

AI is penetrating the B2B world as well. In fact, 80% of B2B marketing executives believe artificial intelligence will revolutionize the industry by 2020.

But this new technology comes with its fair share of challenges.

Even though the majority of these marketing executives know how much of an impact AI will have on their industries, only 26% of respondents say they are confident in their abilities to use AI for marketing.

… Read More

The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing.

However, in the last few years, this form of marketing has seen unprecedented growth.

Having realized its potential, 63% of marketers last year planned to increase their budgets for influencer marketing.

One of the major challenges in influencer marketing is to identify relevant influencers. You need to make sure that each influencer you partner with is an expert in your industry or niche and is trusted and followed by a large number of people.

But how can you identify whether or not a potential influencer is really influential or not? The number of followers is not the only criteria you need to use to evaluate an influencer. This post will show you five effective ways to identify real influencers.

Attributes to evaluate

It takes a lot of effort to find the right influencers for a campaign. You need to find someone relevant and influential enough to help you achieve your campaign goals.

Also, you need to be careful when looking for influencers so you don’t end up with fake influencers who will eat away your budgets.

Here are … Read More

Attention must be earned, and doing so is harder than ever, when every business is competing for eyes and ears against Princes and Duchesses, Kardashians and Trumps. Not to mention your actual competitors.

In our yearning for attention, we often decide that the best approach will be to “go viral” and doing something so uncharacteristic that it shocks the populace into diverting their gaze to us. Celebrities and their publicists are great at this gambit — Madonna perhaps best of all.

But companies can and do gain attention via virality. Tesla is adept at this approach. As is Red Bull. And our client, Chiquita, who claimed the 2017 eclipse was actually a “banana sun.”

The idea of these viral stunts — sometimes called “newsjacking” when they tie into a current event — is that they will be noticed by consumers, shared in social media, and then will rapidly leap into broader consciousness via amplification by trade/traditional press.

The Reese’s Candy Converter Machine

A terrific, new example popped up recently when Hershey launched a Reese’s Candy Converter Machine during Halloween week, setting up shop at Union Square in New York City and allowing trick or treaters to swap gobs of less… Read More