Category: Curated Content

Getting into a regular writing habit is such an important skill for a number of reasons. You may be an aspiring blogger, be in the process of growing a social media presence for your business, or just someone who wants to try something new.

No matter why you want to do it, the most important thing is that you’re now doing it. To give you some ideas about how you can make your big idea a reality take a look at the following 6 handy tips. Once you master them there’ll be no stopping you.

1. Write about what you know

The most important thing is to post content that you know about. It doesn’t matter whether it’s social media, blogging, or a bit of both. Writing about what you know is the best way to get started. Here’s why:

You won’t have to do in-depth research before writing every single line.
You’ll instantly feel confident that you know what you’re talking about.
Knowing what you’re talking about will ensure that you can focus on developing an engaging writing style that easily gets your point across to your new audience.

Take a little time to consider what it is that interests you and you’ll find that the urge to write becomes a lot more natural than … Read More

If I were a betting man, I’d bet you’ve recently read a headline that promises to make you more productive in no time at all. Maybe, just maybe, if you try 31 things that successful people are doing, you’ll be 10x more successful. In 2017, there were 8 proven ways to increase productivity. This year there were ten. By 2019, we will have fourteen verifiable ways to increase productivity that are relatively similar to what you read in 2017. 

If, according to the Internet, it takes you—a single person—anywhere from eight to 31 ways to be more productive, how many strategies or approaches does an enterprise marketing team need to try? 80? 150? More? 

The first page of Google results can make productivity look like an easy nut to crack. But it’s not, and we all know that from real experience, especially when it comes to an enterprise marketing team. 

Thankfully, there are organizations exploring the questions we are punching into Google search. That’s exactly what our friends from Workfront did in their annual State of Work report. This report is half a decade in the making. Every year it reveals new things I don’t expect to find but that are entirely intuitive and somehow—even though we see and feel them every day—ov… Read More

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. Is Allocating Ad Spend via Automatic Placement in Your Best Interest? When you advertise […]

The post How to Optimize Your Ad Budget Between Facebook and Instagram appeared first on Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn […]

The post IGTV Video Previews Now Sharable to Instagram Stories appeared first on Social Media Examiner.

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How successful are your marketing campaigns?

Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with.

You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily.

Don’t get me wrong. I’m not saying this means your strategies have failed. In fact, some of your campaigns may be working great. But you can’t make any assumptions.

The only way to know for sure whether your campaigns are working is to measure the results.

By tracking certain metrics, you’ll also be able to save some money. You don’t want to dump money into campaigns that aren’t working.

Here’s the problem. Sometimes it’s difficult to directly tie one promotion to a sale.

That’s why you need to track several metrics and infer based on the results.

This statement holds true for all marketers, regardless of your industry or the size of your business. It doesn’t matter if you’re running expensive campaigns or using tactics to market your company on a budget. You need to track the results.

As I’m sure you know, there are dozens of business metrics you could be tracking. But not all of these will benefit your marketing strategy.

That was my inspiration for this guide. I narrowed down the top 11 metrics every marketing manager needs to track to be successful.

Use this guide as a reference to measu… Read More