Category: Curated Content

Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions?

In this article, you’ll discover six tips for writing social media ad copy that converts.

6 Tips for Writing Social Media Ad Copy That Converts by Ashley Ward on Social Media Examiner.

#1: Extend Your Brand Voice to Your Ad Copy

Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed, they should be able to recognize your brand voice immediately.

If your brand is more of a cargo short and t-shirt vibe, avoid using words that reflect a suit and tie mentality. The wording in your ad copy needs to mimic your other posts and include the language your demographic uses. Inco… Read More

As a Chief Marketing Officer, Chief Customer Officer and Co-founder, I have an interesting relationship with marketers. I am listening to, marketing to, learning from and assisting marketers on a daily basis.

While wearing each of these different hats, I’ve noticed that many marketers are driven by two concerns: How am I doing and how can I do better?

It’s extremely heartening to see that so many event marketers care so much about their event marketing strategy. I know that the data says as much. The Event Marketing Institute reports that 77% of marketers view experiential marketing as a vital part of their brand’s marketing strategy and a report that Bizzabo conducted revealed that 80% of marketers believe that events are critical to their organization’s success.

But it is something very different to hear this belief straight from marketers themselves.

The thing is that it has become dramatically easier for marketers to assess their performance. Website graders can quickly describe how a website is performing and illustrate how it can be improved. Third-party review sites can describe how marketing technology best serves a certain type of customer. … Read More

Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms?

In this article, you’ll learn how to use LinkedIn Elevate to manage and measure the impact of an employee advocacy campaign for your business.

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program by Karlyn Williams on Social Media Examiner.

What Are the Benefits of Employee Advocacy for Your Business?

Employee advocacy is when you engage your employees to be ambassadors to grow your company’s reach, generate more prospects, and convert them into paying clients without spending excess ad… Read More

Posted by tomcasano

If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”

Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization.

To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic.

Why bother with keyword grouping?

One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing content that targets dozens of similar and related keywords?

Why target only one keyword with one piece of content when you can target 20?

The impact of keyword clustering to acquire more organic traffic is not only underrated, it is largely ignored. In this guide, I’ll share with you our proprietary process we’ve pioneered for keyword grouping so you can not only do it yourself, but you can maximize the number of keywords your amazing content can rank for.

Here’s a real-world example of a handful of the top keywords that this piece of content is ranking for. The full list is o… Read More

To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever.

You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable.

Everything you publish across all your distribution channels needs to benefit your audience, or it won’t be successful.

In addition to producing high quality content, you also want to make sure it’s SEO-friendly.

The key factor of your content production needs to be relevancy: 78% of consumers say relevant content increases their intent to buy.

Your content must be relevant to your brand and relevant to your audience while still appealing to Google.

Blindly producing content without a strategy won’t help you. You need to keep up with the latest trends and see how other brands approach content marketing and SEO.

Today, and in the future, marketers must have a content strategy compatible with the way people discover new content. Creating content that doesn’t drive results is expensive and inefficient.

That’s why you need to get familiar with topic clusters.

Surprisingly, many business owners and marketers I’ve spoken to recently don’t know anything about this. That was my inspiration for writing this guide.

This is the perfect opportunity for you to gain a competitive ad… Read More