How to Make Your LinkedIn Company Page Stand Out

Want to create a stronger presence for your company on LinkedIn? Wondering how others are using company pages to support their business goals? In this article, you’ll discover how 10 prominent businesses are making the most of LinkedIn and 4 key components of an engaged LinkedIn company page. #1: Recruit Talent Tesla is on a […]

The post How to Make Your LinkedIn Company Page Stand Out appeared first on Social Media Examiner.

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The Best Free Web Hosting

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Free web hosting only makes sense for a pretty narrow scope of customers: those who have small websites without much content and very little traffic, and those who have temporary websites, like for an upcoming event. If that’s you:

Try a free website builder that hosts custom domains:

Ucraft
Google Sites

Or, check out our recommendations for no-cost hosts:

Awardspace
Atspace
Freehostia
Agilityhoster
Byethost

For pretty much everything else — especially a small business or an online presence you’re looking to grow, we recommend paying for hosting to get increased functionality, more reliability, and better customer support. You won’t be spending all that much. Some of the best web hosting services start for as little as $4/month.

Editor’s note: Educators and nonprofits often qualify for free (or deeply discounted) hosting by some truly excellent providers. Jump here to read more.

Our recommendation: Use a free website builder with free hosting and custom domain names.

Hands-down the easiest way for most people to get a website up and running is a website builder, where you can drag-and-drop content blocks and tinker around with customizable templates. Most website builders are only free if you use a subdomain (for example, our URL on a Wix subdomain would look like: quicksprout.wix.com), … Read More

The Impact of Artificial Intelligence on Content Marketing

Gone are the times when nearly everything was done manually, and now we are living in a time in which a lot of work is taken over by software, machines, and various automatic procedures.

In this aspect, artificial intelligence (AI) has a prominent place in all the progress made today. AI is the science of machines and computers developing intelligence like humans.

In this technology, the machines have the ability to do some of the easy to complicated things that humans need to do on a regular basis.

AI implementation in an organization

There are distinct kinds of artificial intelligence, each needing some amount of technical knowledge to completely understand. As a result, recent players in this area frequently have difficulty figuring out how to jump in.

Although cognitive technologies like robotics, natural language processing, machine learning etc, may seem difficult to deal with, getting started with them is getting easier all the time.

Many vendors have entered in this field with their offerings providing choices for any organization who want to make their products or processes smarter. You can introduce these technologies in various ways into your c… Read More

3 Social Media Tools to Jumpstart Your Influencer Marketing

Are you interested in working with influential social media personalities? Not sure where to start? In this article, you’ll find three tools to help you manage influencer relationships and campaigns. #1: Partner With Legitimate Influencers Using HYPR One of the biggest risk factors in influencer marketing is fraud, where fake influencers buy followers in order to […]

The post 3 Social Media Tools to Jumpstart Your Influencer Marketing appeared first on Social Media Examiner.

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Announcing the 2018 Local Search Ranking Factors Survey

Posted by Whitespark

It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.

Check out the full survey!

Huge growth in Google My Business

Google has been adding features to GMB at an accelerated rate. They see the revenue potential in local, and now that they have properly divorced Google My Business from Google+, they have a clear runway to develop (and monetize) local. Here are just some of the major GMB features that have been released since the publication of the 2017 Local Search Ranking Factors:

Google Posts available to all GMB users
Google Q&A
Website builder
Services
Messaging
Videos
Videos in Google Posts

These features are creating shifts in the importance of factors that are driving local search today. This year has seen the most explosive growth in GMB specific factors in the history of the survey. GMB signals now make up 25% the local pack/finder pie chart.