Category: Curated Content

Posted by -LaurelTaylor-

Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” (Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?

Unfortunately, initial forays into branded content did not always dwell on minor issues like “quality” or “entertainment,” instead focusing on sheer bulk and, of course, all the keywords. Now we have learned better, and many corporate blogs are less prolific and offer more value. But on some sites, behind many, many “next page” clicks, this old content can still be found lurking in the background.

This active company blog still features over 900 pages of posts dating back to 2006

This situation leaves current SEOs and content teams in a bit of a pickle. What should you do if your site has excessive quantities of old blog posts? Are they okay just sitting there? Do you need to do something about them?

Why bother addressing old blog posts?

On many sites, the sheer number of pages are the biggest reason to consider improving or scaling back old content. If past content manage… Read More

Remember back in school when you were taught how to properly conduct research on the scientific method?

Well, who would’ve thought that years later, in the industry that you’re currently in, those methods would be relevant in testing your online marketing efforts such as landing pages?

In digital marketing, the term A/B testing is used to determine which specific elements on your standalone page have a better appeal towards your target audience. This makes use of two different variations, the A and the B, which you can test simultaneously to ensure the application of strategic and research-based improvements on your landing pages.

Landing pages and social media

Although it’s important to test one element only at a time, A/B testing opens up the idea of improving your page accordingly for better user experience and design. Certainly, this won’t just make your page’s aesthetic well-enhanced but also boost conversion rates a notch higher.

For instance, many businesses nowadays that penetrate the online universe, also use landing pages to generate leads and gain new customers. With the immense power of social media in reaching people even beyond borders, it’s crucial for mark… Read More

No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile.

With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week.

Let me clarify. Technically, you can post as much as you want. But that strategy won’t work.

On average, most brands post about 10 times per week. Uploading content more than once or twice per day to your Instagram profile will have a negative impact.

According to a recent study from Sprout Social, 58% of consumers say it’s annoying when brands post too much on social media. And 46% of users will unfollow a brand for doing this.

But you want to share your content with your audience. Sometimes, posting once or twice per day isn’t enough to get your point across.

That’s when you should be leveraging your Instagram story.

Unlike a traditional post, your Instagram story won’t flood the timelines of your followers. You can upload more than ten pictures or videos to your story, and it won’t hinder anyone’s experience. This isn’t the case with posts posted directly to your profile.

Instagram has more than 400 million daily active users. One-third of the stories with the most views are uploaded by businesses.

Taking advantage of this feature is a great opportunity for your brand to generate sales on Instagram.

It’s worth mentioning… Read More

Video has become a necessary part of the content marketing mix for a few reasons. First, we have the fact that people just enjoy videos more than text in many circumstances. Human beings are visual creatures, and we tend to remember what we see more than what we read.

Second, some experts claim the average attention span of adults is shrinking. While the myth of the 8-second attention span has mainly been busted, even the most dedicated reader gets bored with too much text. Content marketers have known this for a long time, which is why you often see text-based content broken up with visual content.

Third, there are the metrics themselves. More than 500 million hours of video content is viewed every single day on YouTube, which means we are seeing more content in a single month than television networks in the United States have aired in 30 years. Wow!

More than 500 million hours of video content is viewed every single day on YouTube.
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Google’s Bias

In 2006, Google bought YouTube. It might have been their biggest outside investment they ever made — and the most profitable. All the way back in 2014, it was estimated that the site could be worth as much as $40 billion a year. That fi… Read More

Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others? In this article, you’ll find 13 ways to create Facebook posts that generate meaningful interactions and improve organic news feed visibility. Why Is Facebook Engagement So Important? First, let’s recap why engagement is […]

The post 13 Facebook Engagement Tactics for Your Business Page appeared first on Social Media Examiner.

… Read More