Category: Curated Content

Chargebacks have become a growing problem for ecommerce companies. In fact, credit card chargebacks are rising at a rate of 20% each year.

Statistics show 40% of consumers who file chargebacks will do so again within 60 days. And 50% of those people will file another one within 90 days.

Banks and credit card companies make it easy for their customers to dispute charges on their accounts. Ecommerce companies are paying the price for this behavior.

Those of you who have an ecommerce shop know what I’m talking about. I’m willing to bet you’ve had to deal with these situations in the past.

They are a real pain, to say the least. On your end, you thought you did everything right.

A customer placed an order online. You fulfilled the order and got paid.

Only later, you see that the transaction was nullified. You probably weren’t even notified of this chargeback until after the fact.

What happens now? Why are you being punished for fulfilling an order? How far do you need to go to optimize the customer experience?

Chargebacks have become a hot topic lately in my consulting work. And nobody seems to know how to handle them.

That was my inspiration for writing this guide.

First, I’ll explain what you need to do once a chargeback has been filed. Then, I’ll show how you can prevent this from happening again in the future. At the very least, you’ll be able to minimize your chargeback rates moving forwar… Read More

How much importance do you place on your brand?

Let me play Devil’s advocate for a moment…

I bet it’s not enough.

An inconsistent representation of your brand creates confusion and can even reduce your ability to expand your business. Research by Interbrand shows a strong correlation between the consistency of branding and the revenue a company earns.

It’s no surprise then that almost 80% of B2B marketing leaders determine branding to be a critical contributor to growth.

Why are modern brands more at risk than ever?

Here’s the thing – your brand doesn’t exist in a silo within your organization. It’s fluid and uncontrollable. Once you let your brand out of the bag, it now belongs to your customers and anyone else who is exposed to it.

In a world with short attention spans, remote working, high service expectations, and digital platforms designed to pro… Read More

Everybody wants more leads, and rightfully so. Leads (done right) beget sales. Sales beget revenue. Revenue leads to profits (usually). And profits mean everyone keeps their jobs.

But lead gen, in B2B in particular, inevitably requires data. That data lives in the database, which is, in large measure, the brain of all lead gen initiatives.

B2B marketers spend a ton of time thinking about how to GET MORE LEADS, so they can put more information in the database. But they spend far, far, far less time (too little, in reality) thinking about the actual quality of that data.

Garbage In, Garbage Out

The problem is that the database brain isn’t as sharp as you think it is. Like trying to do a crossword puzzle after a night of drinking double IPAs, you’ll view most databases as being a little fuzzy and foggy.

This is not because your database is addicted to hops, although your results may vary. Instead, your database operates at less than peak efficiency (imperiling your lead gen) because the information stored in it often doesn’t match the real-world reality it is intended to mirror.

The Four Horsemen of Sketchy Data

A fascinating and frightening new report from our friends at ZoomInfo (they asked me to write this post for you) is call… Read More

Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page? In this article, you’ll discover four ways to start improving the visibility of your Facebook page. Why Should I Optimize My Facebook Business Page? Facebook comprises more than 2.27 billion users. Such a […]

The post 4 Tips to Improve the Visibility of Your Facebook Business Page appeared first on Social Media Examiner.

… Read More

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The best domain registrars make it quick to search and buy a great domain name, then easy to configure it and manage it over time. They will also have excellent customer service (both live support and a robust knowledge center) and a spotless reputation — you don’t want your domain registrar to be going out of business.

There are thousands of accredited domain registrars. The best one is Namecheap. We prefer it over other top registrars NameSilo, Google Domains, Gandi, and Hover. Namecheap has great prices and is really easy to use. It’s the registrar we go to, and the one we recommend to our family and friends who are building their websites.

Our Top 5 Picks

Namecheap – Quicksprout Favorite
NameSilo
Google Domains
Hover
Gandi

We wholeheartedly do not recommend 1&1 or GoDaddy. And although you may be tempted to bundle domain registry with your web host, we suggest keeping them separate. These are two different competencies, and it’s best to use expert providers for each.

How the Best Domain Registrars Compare
Our Favorite: Namecheap

Namecheap’s checkout process is simple, with very limited upsells. Once you’ve purchased your domain, the dashboard is clearly laid out. We’ve found Namecheap’s knowledge base to be thorough, helpful, and even charmingly human — often there’s a simple “That… Read More