Category: Curated Content

Your domain name is very important. It would be a mistake to gloss over the process of coming up with a name. If you take your project seriously, then you need to start off on the right foot with your name. After all, it’s going to be with you for the lifetime of whatever business or project you intend to use the domain for.

Many of the guides on how to buy a domain name or how to build a website tend to gloss over this process as well. It is often assumed that the best approach is to just register whatever domain name is available and call it a day. I think this is a big mistake.

There’s nothing wrong with registering a domain name that is available, as long as you’ve thought it through and are intentional about it. In fact, I would encourage that. The issue is that in many cases, people don’t even realize that there are other options. Getting your hands on the optimal name is more doable than you might think.

In this guide, I want to walk you through my process for buying a domain name, starting with how I go about coming up with a name in the first place.

Understand the Cost of a Domain Name

First and foremost, I suggest that you do put some budget behind your domain name — especially if it’s for your business. If your budget is tight, then you’ll be more limited in what you can do.

There are two options when it comes to getting your domain name

Register a name that isn’t already currently registered.
Acquire a name … Read More

Digital content optimization is a topic of ongoing discussion. Online marketing experts and content creators alike have their own views on the matter.

Some say that the secret to good ranking lies in SEO’s technical side. Others veer towards creative, meaningful SEO copywriting based on their past experiences.

Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general.

Jodi Wright, Trust My Paper senior copy editor, however, had this to say on the matter: “I do my best to combine both SEO and well-written content into my writing. I never trust one single method to carry my content forward. Just like the search engines themselves, we too need to evolve and adapt to popular trends.”

The art of SEO copywriting goes much deeper than meets the eye. Creating truly epic content which is SEO-friendly isn’t an easy task – and we are here to seek those answers today. Let’s take a look at what makes SEO tick, why copywriting matters and how you can make the most out of this digital phenomenon.

SEO copywriting 101

In order f… Read More

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversions Facebook is one of the biggest drivers of consumer spending/purchases online. In fact, the power of Facebook for eCommerce […]

The post How to Reduce Your Facebook Ad Spend With Smart Targeting appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Every business needs to be active on social media to be relevant in today’s digital world.

So if your company is on social media, it’s a safe bet that you’re uploading photos to your profile on a regular basis. Pictures and other visual elements will improve your marketing strategy.

But it can be challenging to find the right pictures to post.

Let’s say you want to upload at least one new picture to a social platform each day. That’s 365 images per year.

Lots of businesses don’t have a library of that many original photos. So they just take a random picture and post it to their profiles last minute without putting too much thought or effort into it.

This is going to be a major problem for your business if you’re using a similar strategy.

Everything you share with your followers on social media must have a purpose. In order to get the best results from your campaigns, everything needs to be high quality.

Fortunately for you, technology has advanced to the point where you have a professional quality camera in your hand or pocket in nearly all waking hours.

You don’t need fancy equipment to take great marketing photos. All you need are some basic photography skills and inspiration for your subject matters.

Every day, 300 million pictures are uploaded to Facebook. Instagram has an average of 95 million photos uploaded daily.

If the photos you add to social media don’t look professional, i… Read More

Blogging has become one of the most popular ways of building online revenue while illustrating your passion.

The blogging environment has witnessed a significant expansion over recent years and the competition has severely grown in every possible niche.

For that reason, new bloggers must raise their standards and understand the difficulty that lies behind the idea of “running a successful blog”.

There are so many factors that will influence your blog’s performance, and before you get started, it would be wise to acknowledge them properly:

The value, quality, and relevancy of your content marketing strategy.
Your blog’s branding strategy.
Your blog’s marketing, advertising, and sales strategy.
Your ability to adapt to the everchanging marketplace’s shifts.
Your digital marketing knowledge and skills.
Your consistency and persistence.
Your passion.

As a new blogger, you might be overwhelmed by the number of responsibilities you face. You might be thinking “am I doing it right?” or “should I proceed differently?” at every step of the way. The lack of knowledge and experience will make you doubt yourself, and that’s what triggers most of your issues.

To… Read More